Like Madonna of the 90’s, Lady Gaga is testing conventional boundaries. The “envelope pushing” artist capitalizes on catchy pop music and shock factor, while also propelling her career through the Internet. Her latest video, Telephone: ft. Beyonce, is trending aggressively.
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Regardless of the connotations, I would be hard-pressed to associate the first name Lindsay with the socialite Lindsay Lohan. But this is essentially the premise that Miss Lohan is going to court with.
She is suing E-Trade for defamation to the tune of 100 million. The commercial aired during the Super Bowl as part of a successful ad campaign for E-Trade. Continue reading »
I neither own nor want a television. Don’t get me wrong; it’s not because of some hipster moral high ground, but because I have a better alternative. It’s Hulu.com. I can now watch all of my favorite shows online and at my own leisure. I remember when I first stumbled on the URL…it was the classic movie scene where two lovers are running across a field and hug it out. I may be exaggerating a bit, but Hulu is one online service that I fully embrace.
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Craig Ferguson, host of The Late Late Show, calls his Twitter followers his “Robot Skeleton Army” (or Skellyborgs, Twitzylvanians, Cyberbonies, Cyberbone Homies, Skellypeeps, and the RSA). Craig has been asking people to follow his Twitter in his monologues, and reading their tweets in a segment on his talk show.
The Late Late Show has had consistently competitive ratings, often surpassing its counterparts on NBC, even without traditional marketing used by other late night shows. It will be interesting to see how using social media will affect The Late Late Show in the long run, and if “followers” on Twitter can translate into higher ratings for Craig’s show.
I’ve used Facebook so long that I feel like I created it. Call it arrogance, but when they rolled out a new look last month, I was surprised Mark Zuckerberg hadn’t consulted me first… As an early adopter, I also hold the impression that only college students use Facebook. I would have been correct six years ago, but the game has changed.
Looking through the Welt Branding fan page, it’s clear that the users aren’t 20 anymore (no offense). In fact, 50% of our fans are ages 25-34. While some of these fans may still be in college (some pursuing more degrees, others taking a decade for a B.A.), it’s clear that Facebook demographics are shifting.
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The stadium fills with thrill seekers. They’ve come to witness man’s frail attempt to control the unpredictable power of nature. In this contest between apex predators, man seems overmatched from the start…because he is.
The behemoth is 22 feet long and 6 tons of muscle, cunning and instinct. It’s been honed by thousands of years of survival into a killing machine; it is the killer whale. Man meets this challenge with intelligence and little else.
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“It’s not in the nature of stoic Cincinnatians to boast, which is fortunate, really, for they have meager pickings to boast about.” – A.A. Gill.
This statement is part of a recent article that used social media to sell Vanity Fair magazines. How was it done?
For those of you who haven’t read the Vanity Fair op-ed, or simply don’t want to, here is what happened…Vanity Fair published a story about the Creation Museum, located in Kentucky. The article paints the city of Cincinnati in an unflattering light. The entry has been met with significant backlash in the blogging community, and by a major local newspaper. It’s generated so much hype that the author eventually responded.
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Kim Kardashian, from the reality TV show Keeping Up With The Kardashians, has over three million followers on Twitter. Her sister, Khloe, has tweeted about their new line of clothes for bebe more times than I can count. And Kourtney has mentioned her interview with Jimmy Kimmel three times in a row.
Social media marketing seems to be the Kardashian sisters’ full-time job. Kim, Khloe, and Kourtney use their Twitter and blog accounts as a team to market both themselves and the products they use.
Have you ever justified an action with, “Everyone is doing it!”? If so, you were most likely met with the equally cliché, “If ‘so-and-so’ tells you to jump off a bridge, are you going to do it?”…This is the current culture of advertising in social media.
Like lemmings making a break for the sea, small businesses are lining up without good reason. Do businesses need to be advertising in all social media platforms?
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Recent market research has led to a new understanding of the “jimmy hat”. Apparently, “size does matter” when it comes to condoms. It seems that men often buy condoms that don’t fit properly. Research highlights the idea that men are rarely incented to purchase condoms that are marked “small” or “medium”. Maybe sizing should start with “Large”…?
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