Archive for January 2009


January 30th, 2009 — 11:55pm

Read this…

“NBC Fills Superbowl Ads, Says No To PETA”

Then Consider This:

What if advertisers concentrated on actually selling us something?

“Eva Mendes Naked”…Wait for it…

If you were going to pitch me an ad campaign and it started with that phrase, you’d be halfway home. Now, that may not be everyone’s “hot naked cup of tea,” but I bet a significant number of men would believe that whatever you were selling would benefit significantly from simply having that element in the campaign.

But being an “Ad Man” myself, I know that assumption to be patently untrue. Before you question my “hetero street cred,” I would be the first to admit that if all PETA wants is attention from men, then they’ll get it, but if they want anything else, they are aiming for the “wrong brain” (he said with tongue firmly planted in cheek).

PETA recently developed an ad campaign that was presumably geared towards changing the behavior of the largely “meat-eating, dominantly male (but not totally), apparently hormonally triggered” audience that featured “unimaginably sexy models” getting (inappropriately, according to NBC Censors) worked up over the idea of a vegetarian lifestyle. NBC rejected the advertisement based on content. I guess that “PETA concentrated too much of the commercial on the T&A”…honestly, I thought there was a joke in there somewhere, sorry.

The Premise of the PETA AD, you ask?

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The Barack Obama Campaign: Genius? Innovator? “Guerrilla”? Not so much…

January 27th, 2009 — 11:58pm

Guerrilla marketing is an unconventional system of promotions, running on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. Typically, guerrilla marketing is unexpected and unconventional, where consumers are targeted where they would not be expecting, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.”

-Definition supplied by Wikipedia-you can decide if it is true or not.

Each week, BrandWeek has an editorial piece called “Top of Mind.” For the week 12.08.2008, the OpEd piece that was offered was entitled “Can Obama Teach You? Yes, He Can.” It went on to extol him as the “Best Guerilla Marketer of ’08.” Frankly, that just rubbed me completely raw. So my first effort at the “Welt Weekly Smack Down” blog addresses this tendency to brown-nose Barack!

Barack Obama’s campaign wasn’t “genius” or “innovative” or even particularly clever, it was solidly built, well executed marketing. The real lesson to be learned is that a disciplined approach, good, old fashioned, country hard work and commitment will sell your product every time…providing your product is any good…

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