Archive for March 2009

“Value Beats Price”- That’s why you Brand, right?

March 9th, 2009 — 11:42pm

OK. So, I’m reading Brand Week’s “Survey on Brand Loyalty”. I know what you’re thinking, but I am NOT “a virgin”, and I do “have a life”. I just love Brand Building that much!

  • “Consumers are not buying based on price alone. Instead, they are relying more on their perception of value when deciding which brands to stay loyal to during the recession. “
  • “there is a price-value formula consumers use to calculate brand differences and to decide which brands to buy,” said Passikoff. “Shopper consciousness has shifted from just trying to ferret out deals to looking for brands that provide value.”- Kenneth Hein, Brandweek, Feb. 28, 2009

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Would you Rather….

March 3rd, 2009 — 11:46pm

“Would you rather get kicked in the shin by a tye-dyed Ninja, or slapped in the crotch by an angry hippie?”

At 5:00 in the morning, as I was trying to set up Twitter so that I can “tweet” from my Blackberry, I began to realize that I hated this communication option.  I hated it from the core of my stodgy, and potentially myopic being.

Twitter is not a revolution, it is the death of valuable communication. I know.  You think you are creating a “gateway to your tech-savvy consumers”, but this “hyper-communication” can’t carry the weight or responsibility of opening a conversation about your product or service, in most cases (not all, most, and it may be because I was having difficulty getting it to work on my Blackberry..).  My friend Scott (who happens to be our web guy) let me know that Jon Stewart (from the “Daily Show”) offered this thought on Twitter:

                               “People aren’t clamoring for shorter, more inane chatter.”

Don’t get me wrong.  I can think of several practical uses in Marketing for Twitter, and it is a tool that I will integrate into programs with fervor in the future.  But if it was up to me, I would rather get “Slapped in the crotch by an angry hippie” than spend another minute rolling through “140 characters of fractured conversations”…

Twitter- “I will have my revenge in this life or the next!”-Maximus

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