Time for a quick rant about “What things are not”.

If you make a cell phone, DO NOT COMPARE IT TO THE I-PHONE!  Look, it is simple. Don’t pick fights that you can’t win.  Many of the new phones (and a few of the old ones) are more than competent and valuable to a wide variety of people who do not practically need what an I-Phone can do, but not only do these companies fail to make their product the “hero” of their campaigns and brand work, they introduce a “better suitor” to the customers they are courting.
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