Google Buzz is generating more chatter than a gaggle of giggly girls in a Twilight kissing scene. The conversation consists of optimists, who are busy convincing others that this is the pinnacle of social media, and the pessimists who are worried that Google Buzz is more white noise (Google Wave). Regardless of which side you support, few are talking about how we can market in this.

From a technical perspective, Google Buzz has the most advanced algorithm of any social media platform available. It is able to pattern your history and predict an accurate list of interests. It can even suggest friends based on these interests. I find that bit to be both frightening and incredible.

The technology involved has me salivating like Pavlov’s dog. I can’t help but feel like we are on the cusp of providing advertisers a sound way to market in social media. It’s obvious that the current problem is engaging the audience on the web. We have become so jaded by popup and banner ads that we have learned to ignore them altogether. How do we get the right audience to click our ads and ultimately try our products and services? With Google Buzz, we may be able to promote and interact with these potential customers.

While this development is incredible in theory, its marketing application may cross a privacy line. The idea is to get people to click and ultimately buy. The new feature may reach the right target, but does it feel like stalking? If the consumer finds this invasive, we may risk alienating them altogether.

Here is technology writer Mark Milian giving a great description of Google Buzz for the LA Times.

Kipp Bodnar describes the impact of Google Buzz on B2B marketing.

It’s hard to predict what Google Buzz will become. I would warn all marketers out there, especially those with limited budgets, to let the big wigs play with Google Buzz. Join the second wave of marketing if the first proves to be beneficial. This will allow you to better understand the effectiveness of marketing in Google Buzz, and develop a dynamic strategy while all the kinks are worked out.

Do you think Google Buzz will become a dominant player in social media? Is it a viable option for marketing 2.0? Share your thoughts.