Archive for February 2010

Tweeting Fashion

February 12th, 2010 — 2:07pm

It’s Fashion Week ladies and gents, and what used to be a notoriously exclusive and private affair is now leaking out to the plebeians through blogs, tweets, and streaming video. I see all this Internet coverage as great social media marketing for the fashion industry itself.  No longer are just buyers, magazine editors, and celebrities gaining access to the runway shows in New York, but now anyone can watch Fashion Week from their own home computer.

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Google Buzz – Marketing 2.0?

February 12th, 2010 — 10:19am

Google Buzz is generating more chatter than a gaggle of giggly girls in a Twilight kissing scene. The conversation consists of optimists, who are busy convincing others that this is the pinnacle of social media, and the pessimists who are worried that Google Buzz is more white noise (Google Wave). Regardless of which side you support, few are talking about how we can market in this.
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Smile. It’s free.

February 9th, 2010 — 11:58am

Could you or someone you know use free dental services? Do you or your family lack dental insurance? Has the recession made your dental care unobtainable?

If you answered yes to any of these questions, Dr. Michael Westendorf has some exciting news for you! Michael T. Westendorf, D.D.S. is out to change lives by offering free smiles to anyone age 18 and over who is in need of dental work, as he hosts the latest event for Dentistry From The Heart.
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Virtual Fitting Room: Social media can get you instant feedback on your fashion decisions.

February 4th, 2010 — 3:36pm

Between two and three years ago, while in college, I worked with a few other students on a project describing how virtual fitting rooms would impact clothing sales. Some of my colleagues hated the idea, mostly because it wasn’t technologically feasible at the time. But now the technology is here. Check out the Webcam Social Shopper by Zugara.

Using their webcams, users can “try on” clothes they find on their favorite retailer’s website, and immediately post snapshots of themselves on social networks to get feedback from their friends. In an industry where how you look in the product makes the sale, I think this app could really open some new doors for online marketers.

Would this make that “$200.00” pair of jeans impulse buy decision, easier or harder? Leave me some comments letting me know what you think.

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Changes at Welt’s Weekly Smackdown

February 3rd, 2010 — 10:59pm


We’ve changed blogging systems. We were just getting started, so this shouldn’t affect too many people. If you previously had an account you will have to create a new one.

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