Why so mad Cincinnati? It’s just Vanity Fair…

“It’s not in the nature of stoic Cincinnatians to boast, which is fortunate, really, for they have meager pickings to boast about.” – A.A. Gill.

This statement is part of a recent article that used social media to sell Vanity Fair magazines. How was it done?

For those of you who haven’t read the Vanity Fair op-ed, or simply don’t want to, here is what happened…Vanity Fair published a story about the Creation Museum, located in Kentucky. The article paints the city of Cincinnati in an unflattering light. The entry has been met with significant backlash in the blogging community, and by a major local newspaper. It’s generated so much hype that the author eventually responded.

Sensationalism can either incite delight or spur infuriation. For many Cincinnatians, this article has done the latter. While some are caught in crossfire of emotions, others have stepped back to analyze A.A. Gill’s motives.

Is it too much to assume that A.A. Gill is an accomplished writer, and this piece was carefully written? Let’s play out a hypothetical and assume that A.A. Gill had dropped the ball on this article in drafting, and he had no idea what he was writing about. Do you think the editors at Vanity Fair would ever have let it see the light of day?

Wake up Cincinnati! This story was published to generate publicity around the web–and it is doing an excellent job! It’s likely that sales of Vanity Fair in Cincinnati have also spiked because of this controversy. While sensational writing isn’t for all companies, if you are a business that profits off opinion, then this is a stellar move. By prodding debate, Vanity Fair was able to harness the power of social media to spread awareness and invoke trial of their product.

However, there is a gamble involved. It may jumpstart short-term profits, but if enough readers don’t see through the shroud, the company risks alienating audiences and future sales in a region.

In my humble blogging opinion, even though he may be accomplished, his blatant name-dropping, and the “trying too hard” style, makes me think he is the typical stuffed-shirt idiot (see picture) who thinks everything that isn’t New York or London is beneath him. If you are still mad, remember, it’s just Vanity Fair.

What do you think is the ROI for sensationalism? Do you think what A.A. Gill wrote has increased sales in Cincinnati?

Hit us back and tell us what you think…

Post on our Facebook wall at Welt Branding
Tweet us at WeltBrand
Or join our LinkedIn group at Welt Branding: Challenge Everything

Category: Welt | Tags: , , , , , , 3 comments »

3 Responses to “Why so mad Cincinnati? It’s just Vanity Fair…”

  1. A.A. Cincinnatian

    Regardless of his opinion, I am honored that Dick Tracy would find time in his busy crime-fighting schedule to consider our fair city.

    And let me guess, the A.A. stands for Arrogant A**hole?

    See Mr. Gill? Insults are easy. Next time let’s aim for journalism.

  2. Former Nattian

    Who cares what Vanity Fairs publishes. More people read this blog than read that rag.

  3. A.A.cincychic

    I agree, Vanity Fair started going downhill when Brad and Angela did a 20 page spread trying to promote the idea that they are actually a couple that one might want to look up too.

Leave a Reply

Spam Protection by WP-SpamFree

Back to top