Celebrity Stalking: Craig Ferguson

Craig Ferguson, host of The Late Late Show, calls his Twitter followers his “Robot Skeleton Army” (or Skellyborgs, Twitzylvanians, Cyberbonies, Cyberbone Homies, Skellypeeps, and the RSA). Craig has been asking people to follow his Twitter in his monologues, and reading their tweets in a segment on his talk show.

The Late Late Show has had consistently competitive ratings, often surpassing its counterparts on NBC, even without traditional marketing used by other late night shows. It will be interesting to see how using social media will affect The Late Late Show in the long run, and if “followers” on Twitter can translate into higher ratings for Craig’s show.

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