Your momma…is on Facebook


I’ve used Facebook so long that I feel like I created it. Call it arrogance, but when they rolled out a new look last month, I was surprised Mark Zuckerberg hadn’t consulted me first… As an early adopter, I also hold the impression that only college students use Facebook. I would have been correct six years ago, but the game has changed.

Looking through the Welt Branding fan page, it’s clear that the users aren’t 20 anymore (no offense). In fact, 50% of our fans are ages 25-34. While some of these fans may still be in college (some pursuing more degrees, others taking a decade for a B.A.), it’s clear that Facebook demographics are shifting.

Would it surprise you to know that females, ages 55+, are the fastest growing segment on Facebook? If not, maybe this will pique your attention…moms use social media more than the average adult (60% of that is on Facebook). In the corporate realm, Facebook drew over 300,000 business pages by the end of 2009.

Facebook is no longer just a place to stalk ex-lovers. It is a viable venue for targeting specific audiences. Whether that’s your soccer mom or local bakery, the landscape of Facebook has evolved.

Welt Recommendations: Know your audience. Assume demographics are never static on social media. Don’t just believe your demo is on a site because of preconceived notions. Do your research and know which site is best for reaching your target…or if you like, we’ll do it for you.

Do you find these stats surprising? What’s the age of the oldest user you know?

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Category: Welt | Tags: , , , , , , 4 comments »

4 Responses to “Your momma…is on Facebook”

  1. Darci

    My kids’ great-aunt is the oldest person I know on Facebook. She’s in her 70s.

    I was taken aback, not by my mother joining Facebook, but by her posting a status update that included “OMG.”

  2. Logan Wallace

    The stat I’d like to know is how many grandma’s have been signed up by their grandchildren, but since, have yet to actually login to their Facebook account.

    Maybe they should come up with a simple format Facebook for the elderly and call it WrinkledFaceBook.com. It could be a hit in the nursing homes for networking and finding new late night snuggle buddies…ewwe.

    Just a heartless disgusting thought.

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