Archive for April 2010


Industry Insider: A Financial Perspective

April 30th, 2010 — 2:18pm

Marketing and the Economic Meltdown

Rogier Slingerland

The “Great Recession” is what most newspapers are calling our current economic crisis. The situation was triggered by the financial insolvency of the global banking system, covered by trillions of dollars in complex derivatives, credit-default swaps and (sub-prime) mortgage-backed securities. They were all nicely hidden in off-the books- special purpose vehicles (SPV) with no capital to cover any potential losses. In short, investment banks made profits exceeding the GDP of the world’s smallest nations, and when the house of cards came down they turned to the government and taxpayers to bail them out. This is what destroyed our prosperous economy… Or is it?
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24 comments » | Welt

John Mayer Moves Forward

April 29th, 2010 — 10:55am

Thanks John Mayer!

If the outspoken musician is a precursor to Hollywood trends, expect Tumblr to attack the world in Twitter-like fashion. In a recent John Mayer blog, titled “Twitter Isn’t ‘Over’, I’m Over It.”, he tells why he’s leaving Twitter and going to Tumblr. In so many words, he’s fed up with the value that Twitter offers.

As someone who spends a majority of my day on the web, I have the same concerns. My job requires learning and understanding every resource in social media. I have pinpointed the value of Facebook, LinkedIn and blogs, but Twitter has menial, if any marketing worth. I can’t, in good conscience, recommend Twitter to any business. Twitter’s capabilities can be achieved in other tools; actually, they are better through other applications.
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1 comment » | Welt

The New Site

April 28th, 2010 — 3:27pm


Our new website is the bee’s knees. The launch has me so excited that I’m dusting off old expressions. I want you to share in the joy, which is why I’m going to highlight some cool features over the course of the next few weeks.

Today, let’s talk about the music feature.

If you know Welt, you know we take good music seriously. In fact, getting your songs played over the speakers might look like a scene from Lee vs. Wall. I have a unique taste in music, dabbling in a little bit of everything, but most of the time it’s either country or indie.

Here’s a quick guide to accessing our music choices.
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Kids and Nicotine

April 19th, 2010 — 10:28am


Much like fire and gasoline, kids and nicotine are a bad combination. Thanks to RJ Reynolds, kids are starting to consume nicotine through candy.

I was going to write a long entry about this, but I want your opinion instead. Topics to discuss can include anything from ethics to marketing. The sky’s the limit. What’s your take?

Hit us back at…

Post on our Facebook wall at Welt Branding
Tweet us at WeltBrand
Or join our LinkedIn group at Welt Branding: Challenge Everything

5 comments » | Welt

KFC Doubles Down

April 14th, 2010 — 8:04am

For many families, a bucket of the Colonel’s chicken was one dinner that brought everyone together. It didn’t matter if the chicken was from Kentucky Fried Chicken, KFC, or Kitchen Fresh Chicken; each name represented finger lickin’ fun. Triggered by a carb counting country, Kitchen Fresh Chicken joined the bandwagon and attempted to convince consumers that their chicken was a healthier option. It seems this trend has now passed.

KFC is confidently challenging the pack and reverting back to their old ways. Perhaps they realized that consistent customers, the ones who provide profit, don’t care whether the food is lo-cal. They will eat it regardless. Continue reading »

6 comments » | Welt

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