If you watch TV on Tuesday nights, there’s a decent chance you tune-in to Lost. As the show nears its final month, its coveted airtime is drawing the “who’s who” of advertising; those looking to cash in on large audiences in one-fell-swoop. The ad time doesn’t come cheap though. At a brazen $900,000 for 30 seconds, only a handful of companies can indulge. Both Seinfeld and Friends raked in nearly twice the ad spend that Lost forecasts, but that was a pre-DVR era.
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