YouTube has a larger collection of untalented individuals than the entire Jersey Shore. Bazinga! Originally equipped with undeserving nerds wielding lightsabers and a troll with voice of Barry White, YouTube has since become the destination for more than an occasional laugh or tear (I swear it’s my allergies). It’s now a place to support a cause and learn about products. It goes beyond Internet fame, and translates into real world utility.

In only five years, Youtube has become a fixture of the Internet. My web routine (when I’m not at work, of course) includes checking mail and Facebook, then watching the latest videos on YouTube. The video giant is now gaining momentum with businesses, the Global Fortune 100 to be exact.

While their trends in Twitter and Facebook are somewhat predictable, the embrace of YouTube has me pleasantly surprised. Posting a 68% increase in new activity last month, it’s apparent that video is the new direction of social media. The corporate fat cats in their “know it all” suits are finally seeing the value of having a video channel.

Because of the nature of the industry, candy companies tend to have quality YouTube channels. Butterfinger has a particularly interesting layout of their channel. They offer a large population of content and have a strong following. Their users interact frequently, which is key. Another great company channel is Live Strong. Populated with a large library of content, Live Strong offers tips for healthy living and being happy. The channel stimulates engaging conversation.

Sure, some companies tote their products and get in your face on YouTube, but the businesses that have strong YouTube channels are those looking for conversation. I feel like a broken record, but nobody wants to see products and sales techniques on social media. What they really want is interesting content.

What YouTube channels do you follow? Post your favorite YouTube video and share the wealth…

Hit us back at…

Post on our Facebook wall at Welt Branding
Tweet us at WeltBrand
Or join our LinkedIn group at Welt Branding: Challenge Everything