Archive for February 2011


Catholicism: There’s an APP for that

February 14th, 2011 — 11:52am

For centuries, Catholicism has been adverse to change. In some ways, it’s been refreshing. With everything changing at the speed of sound, it’s nice to have something that’s unbending. But at the core of Catholicism lies a brand. This brand needs to thrive to stay in business, and with an overall decline in membership, the brand has had to change its strategy.
The novelty of something unchanging has worn off. The brand can’t survive without keeping up.

With that, we have seen a recent invasion of Catholicism into our contemporary lives. This of course includes our tech-centric society. Here are a few standouts of Catholic Church expanding their reach.
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6 comments » | Welt

Super Fail XLV

February 7th, 2011 — 9:56am

Last night I had a post-Chinese-food feeling: that feeling when you stuff your mouth like it’s Thanksgiving, just to feel hungry an hour later. Rice Bowl XLV had a lot of hype, with nothing to show for it. For many, the game is an addendum to the commercials. This year, both disappointed. But with the going rate for a 30-second spot in Super Bowl XLV at a cool $3 million, why would companies spend that kind of cash just to feature run-of-the-mill commercials? If a business is going to spend $3 million for the spot, only to cut corners on ideation and production, maybe that money would be better spent elsewhere. Are we still in a recession? Continue reading »

3 comments » | Welt

What does a sign that says “No Signs” have to do with marketing?

February 3rd, 2011 — 3:46pm

Spicy Language. Harsh Commentary. Adult situations. Consider this a warning of what’s to come in an unconventional speech on how to avoid and fix marketing blunders, set to take place in the consumer marketing capital of the world, Cincinnati, Ohio.

Larry Sumpter, Managing Director of Cincinnati-based creative agency Welt Branding, challenges the conventional conversation and relationships that brands have with their customers in a discussion of some of the worst moments in marketing and the lessons they offer, called “User Error: Are You Destroying Your Own Marketing?”.
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Comment » | Welt

What do urinal fails have to do with marketing?

February 2nd, 2011 — 1:40pm

Spicy Language. Harsh Commentary. Adult situations. Consider this a warning of what’s to come in an unconventional speech on how to avoid and fix marketing blunders, set to take place in the consumer marketing capital of the world, Cincinnati, Ohio.

Larry Sumpter, Managing Director of Cincinnati-based creative agency Welt Branding, challenges the conventional conversation and relationships that brands have with their customers in a discussion of some of the worst moments in marketing and the lessons they offer, called “User Error: Are You Destroying Your Own Marketing?”.
Continue reading »

Comment » | Welt

Cincinnati: A Tale of Two Brands

February 1st, 2011 — 1:23pm

The following guest blog was written by Jennifer Kessler of Urban Cincy.

“For a city that has so much to be proud of, Cincinnati and her citizens seem to have something of a self-image problem. For all the positives going on around town, many feel it’s easier to focus on the negative. This poses a problem as the city and the people in it work to establish a seat at the table among other world-class cities. Despite the Queen City’s history, heritage, architecture, development, and sense of place, the question remains: How does the rest of the world see us?
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1 comment » | Welt

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