What do urinal fails have to do with marketing?

Spicy Language. Harsh Commentary. Adult situations. Consider this a warning of what’s to come in an unconventional speech on how to avoid and fix marketing blunders, set to take place in the consumer marketing capital of the world, Cincinnati, Ohio.

Larry Sumpter, Managing Director of Cincinnati-based creative agency Welt Branding, challenges the conventional conversation and relationships that brands have with their customers in a discussion of some of the worst moments in marketing and the lessons they offer, called “User Error: Are You Destroying Your Own Marketing?”.

Oreo Barbie? Thirsty Dog flavored bottled water? The session will include stories about errors in marketing and how to avoid/ fix these marketing missteps in a climate where the consumer has more power than ever.

Registration for “User Error: Are You Destroying Your Own Marketing?” can be done online at the Cincinnati Chamber or on February 10, 2011, beginning at 9 a.m. at the Cincinnati USA Regional Chamber in downtown Cincinnati, Ohio.

Plus, you will learn the answer to the age-old question – What do urinal fails have to do with marketing?

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