Archive for March 2011

Social Media Answers the “Where?” Question

March 31st, 2011 — 1:22pm

The time to embrace location-based services (LBS) is now. According to Morgan Stanley analysts, mobile Internet usage will overtake fixed Internet usage within the next five years. Leading the forefront of mobile interests is geolocation. Just like the move from web 1.0 and web 2.0 being both content and technology-driven, the same is happening with geolocation as GPS capabilities improve and the perceived value of the resulting interactions from using LBS services increases. Continue reading »

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Screw Green, Go Responsible

March 17th, 2011 — 1:44pm

Trust fund hippies and suburban hipsters rejoiced this week as Pepsi Co. revealed its groundbreaking sustainable bottle. Only these two demographics praised the move because they are the only ones left who still buy green marketing.

The AP reported, “The bottle is made from switch grass, pine bark, corn husks and other materials. Ultimately, Pepsi plans to also use orange peels, oat hulls, potato scraps and other leftovers from its food business. This should be a big deal since the technology could be applied to many products that rely on oil-based plastics. But the motives annoy me and green has sullied the name of good.
Continue reading »

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Twittequite is Dead

March 4th, 2011 — 3:09pm


I recently attended the Engage Collaborate Commune seminar. In a breakout session, I got into a conversation about followers to following on Twitter. There is a large divide between those who believe in follow-backs, and the picky party. I fall into the latter category. For now, we will address them as Party A, and Party B respectively. Here is the reasoning behind each…

Party A

“My philosophy is to follow everyone who follows me. If someone takes the time to follow me, I’m going to honor that by following them and attempting a relationship and conversation,” argued Cindy Ratzlaff from the Engage Collaborate Commune breakout session.
… For the rest of the entry, join us at Generation Nerd…

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