Social Media Answers the “Where?” Question

The time to embrace location-based services (LBS) is now. According to Morgan Stanley analysts, mobile Internet usage will overtake fixed Internet usage within the next five years. Leading the forefront of mobile interests is geolocation. Just like the move from web 1.0 and web 2.0 being both content and technology-driven, the same is happening with geolocation as GPS capabilities improve and the perceived value of the resulting interactions from using LBS services increases.

Businesses are starting to tap into the potential of applications like Foursquare. As brought to my attention by @socialgumbo, a dog food company in Germany is using Foursquare to promote trial of its product. This is a quick read here, but if you don’t have time, here is the gist …Basically a human (dogs lack opposable thumbs so far) checks in at various stations around the city. Whenever they check in, the stations release a bit of dog food on the ground for the pup to enjoy. You can see how this could be used for humans as well…

Another development for Geo 2.0 is the application SCVNGR (pronounced scav-enj-er). It’s going to be the next big thing and rightly so. It’s a platform that intersects business participation and consumer interaction. It’s fun and useful. Here’s a quick video about SCVNGR. Basically, geolocation becomes a game, where the rewards offer real-world value to the user. Badges, like on Foursquare, won’t cut it any more; being the mayor of many businesses is like being the mayor of frivolity. It’s passé.

If you’re looking to develop a mobile campaign, consider geolocation as a component. Don’t know how to make geolocation a component?

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