Archive for May 2011

What’s Your Secret Identity?

May 31st, 2011 — 12:39pm

Last year, Superman decided to walk across America to connect with people. A great idea, except, he’s just fictional. Abner Preis, previously renowned for his liberating Web 2.0 Suicide Machine video, is crossing the country for real, engaging imaginations and turning the people he encounters into real-life masked mystery men. As we love Superheroes around here, when we got wind of this art project, we just knew we had to support it.

Preis and Harlan Levey are creating art which asks, “If you had three super powers what would they be?” The project started in Europe and they’re now bringing it to the country where comic books were born to find the superheroes inside ordinary Americans. Continue reading »

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Facebook: All About Me… And My Stuff

May 27th, 2011 — 7:29am

Facebook launched photo tagging for pages this month. Now anyone can tag products alongside the people in your pictures. I recently had first-hand experience of why this could be the new “power tool” for a brand’s page.

Last week, pleased with the results I was getting from an expensive new home appliance, I decided to post a photo of it. I was amazed one mediocre photograph generated more feedback in one day than anything I’d posted in weeks. How is it a vacuum cleaner can accrue so much attention?

Well, I’d ponied up for a Dyson. Thanks to great advertising, strong design, and an impressive price-point, the everyday Joe sees them as the leader of the vacuum pack.

My friends responded to the Dyson brand strong enough to act on it. The comments were equally divided between gentle ribbing and enthusiastic sharing of their own Dyson experiences. Continue reading »

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Record Labels Embrace Cloud Music To Save Themselves

May 24th, 2011 — 3:21pm

Last week, Apple inked a cloud-music licensing agreement with EMI Music. They’ve signed Warner Brothers, and are working Universal and Sony.

But why isn’t the headline about EMI signing up with Apple?

EMI already tested the waters with an iPad app, so it’s clear they’re embracing the union. It’s a little startling to remember there still are music labels when you’ve gotten accustomed to buying individual tracks. Labels rank lower in public opinion than the guys who delivered the iPod.

…for the rest of the entry, join us on Generation Nerd…

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Oprah, We Hardly Knew Ye…

May 24th, 2011 — 2:20pm

Right now, Oprah is invisioning the future

In 25 years, Oprah Winfrey turned a talk show into an international broadcasting empire and became possibly the world’s only beloved billionaire. Tomorrow, the last new episode of “The Oprah Winfrey Show” airs as she decamps to her OWN network. If you’re looking to reach the modern American woman, an ad on her show, network, website, satellite radio station,  or in her magazine is a great way to do it.

As the show is ending, we started kicking around some of the effects she’s had on marketing and building empires. Just a quick run down for you of various factoids related to America’s favorite talk show host, Oprah Winfrey. Continue reading »

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The New Guy

May 16th, 2011 — 1:44pm


I’m Jay and I’m the new Social Media guy here on the Welt Branding team. I guess you could call me the “Social Media Guru.” Personally, I prefer that only slightly to “Social Media Rockstar“, or “Social Media Ninja,” so I’m gonna go with “Social Media Super Hero” instead.

Sure I’m new, and I might do things a bit differently, but we are still gonna post the very best info that we can dig up covering marketing,  pop culture, and the world at large, along with all the latest branding news, right here on the Smackdown. You should also check out our Generation Nerd and Gnome Flash blogs since we’ve got big plans for them.

I have been serving in the social media trenches for a while now. Twitter, Facebook, Youtube, Foursquare, Google Analytics? I love ‘em! They bring the whole world right to you. Communities, services, products and information that you couldn’t even imagine were out there – ones that didn’t even exist five years ago – you can now interact with all day, every day. Facebook brought back friends I hadn’t seen in a decade, while Twitter introduced me to scores of new ones who’ve changed my social life, for the better.

Need peer reviews of restaurants and services? They’re out there at the stroke of a key. Check-in at a restaurant on Foursquare and you might get rewarded.  Got something to say? Blog it out. Need to figure out how you’re going to get measurable results on a project? Analytics are the key! Need to place an ad and reach a very specific audience? Check out how Facebook breaks down those demographics for you. Social Media is the future and at Welt we do it everyday!

I wanna hear from you: How do you “get social”? At work? At play? Are you tweeting but not checking in? Farmvilling it on the Facebook but not digging into crowd-sourced reviews on Yelp? What works for you? What doesn’t?

Got comments and suggestions for great blog posts? Hit us up:

(images courtesy of Image: and

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