Archive for June 2011


Integration and Information: Proving Real Social Media ROI

June 28th, 2011 — 1:54pm

American Express just made it work with Foursquare, and it might just illuminate the future of social media marketing. The deal is this: You go to a store, “check-in” on Foursquare, and get offered a surprise store special only redeemable by paying with AmEx and applied straight to your card. No fuss, no coupons, and a great incentive to “check-in” everywhere you go.

…for the rest of the entry, join us on Generation Nerd…

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The Whats and Whys of Social Media

June 27th, 2011 — 7:55am

At Welt Branding we believe in the power of social media. Our recent post on Groupon got us discussing the whats and whys of social media.

WHAT IT IS, WHAT IT DOES

Social media” is the name for the channels you use in online social networking, which is how you expand your circle of contacts by connecting with others. Users converse, connect, and create content using these tools. As a marketer or brand you create content, too. Be it one person or a whole corporation, everyone enters the social media arena as an individual voice, and people will recognize if yours is authentic or not.

WHAT’S IT GOOD FOR? Continue reading »

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Do You Know the Pros and Cons of Groupons?

June 21st, 2011 — 1:57pm

$25 for $50 at Chez Fancypants? $6 for $15 at Only Puddings? Sure, sign me up.

Real Customers, Real Groupon Regrets

Groupons are all the rage lately. These “daily deal” offers, which only happen if enough people buy into them, are fun for bargain hunters and offer incentive for new customers to give you a try. But are they doing your business or clientele any good? Maybe social media is your better option.

There’s plenty of anecdotal information about Groupons having mixed results or actually causing harm to a business. Opinions on Groupon’s own questionable business model vary also. Being that they take half of that discounted price you’re offering up front, then take 60 days to pay the rest, you had better plan ahead before offering one. Some businesses have been so harmed, they’ve had to take out second Groupons to cover the losses of the first one. Continue reading »

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Every Six Minutes, Social Networking Might Trip Up Your Business

June 17th, 2011 — 1:05pm

Social Networking now accounts for ONE of every SIX minutes spent online. It might be Tweeting, Tumbling, blogging, or building your  LinkedIn and, especially, Facebook communities. Every business knows they must have a social media presence, but have you considered the dangers in it? Have you really envisioned what normal Facebook behaviors might look like in real life?

Kind of appalling, isn’t it? No one wants to be a Social Media “creep,” but actions can sure come off that way sometimes.

Think about it as an individual. You get to assume more familiarity with others than you really have. “Friend” an acquaintance and you’re potentially letting them see your daily life, peruse your pictures, and allowing them to “like” or comment on your every action. But for Businesses it’s especially important to be conscious of how your content comes across.

As a Business, you cannot afford to inadvertently over-share, offend, or desperately beg for followers and friends. Would you want your reputation in real life to be “needy” or “foul-mouthed” or “fake?” Posts are forever. An ill-considered one can age about as well as that grade school photo from your feathered hair and suspenders days. (I invite you to pick out my good sport of a boss in the picture.)

That’s all pretty overwhelming. Let us help manage your brand online and insure you’re doing it right. It takes care and steering and this is what we do as marketing professionals. Everyday.

Ready to take control of your online presence? Ready to know more? Hit us back…

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Ad Win or Ad Fail? Intel’s Museum of Me

June 8th, 2011 — 10:58am

In the last week, nearly a million people have willingly sat through an almost 3 minute ad for Intel’s Core i5 processor for no other reason than it was customized to them. Not only was I enthralled, I authorized Intel to “Hoover up” every bit of my Facebook profile in exchange. Sounds like an Ad Win, but is it? Continue reading »

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