Archive for August 2011

Welt Talk: Etsy

August 5th, 2011 — 12:55pm

Welt Talk is our new occasional feature where we interview people about their experiences marketing with  social media and e-commerce tools.

In May 2011 alone, had 996 million page views and some $40 million in goods sold there. Drew Steinbrecher, a graphic designer, joined in 2008 and went self-employed with his thriving vintage stores, Kitsch Café and Kitschwear, within a year. Though busy, he sat down to discuss his experiences marketing on Etsy.

Why choose Etsy instead of striking out on your own?

My aesthetic and inventory tend to attract stylish, educated women ages 22-34. I went where my customers already were.

What about Etsy appealed to you as a Graphic Designer?

Etsy has a clean look and it’s not “clunky.” Etsy is like Target and Ebay is like Walmart. The brand is hipper and the audience is more sophisticated. They cashed in on the resurgence of crafting and were at the right place at the right time. Think of it as a talented hipster’s online craft fair with some vintage knick-knacks and craft supplies thrown in.

How do you approach marketing Kitch Café? Continue reading »

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