Ad Fail – #TidyCatsStinks

Last week Purina’s Tidy Cats launched a “No More PU” billboard campaign with the intent to start conversations about things in life that stink (#lifestinks). The campaign, which was also meant to be funny, rubbed people the wrong way in Cincinnati, when a billboard in Over-The-Rhine read: “You’re so over Over-The-Rhine. #lifestinks”.

Insulted and very angry (rightly so), Cincinnati residents took to Twitter. Tidy Cats issued apologies to complaints and by Thursday night, the ad was covered up with a billboard promoting Purina pet adoption.

Tidy Cats, good effort at being quick to try and correct this, but for many the damage is already done. We love OTR and this campaign was #notfunny.

Hit us back…

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