For those of you who don’t know, Australia is introducing a new Household Assistance Package, which increases carbon tax payments. The package will go into effect starting July 1, 2012 and is currently being marketed to residents.
Side note: the commercial fails to mention anything about the carbon tax.
Marketing 101: when you are trying to sell a product, a service or an idea, it helps to actually mention it. To advertise is to educate, but don’t make your market guess! Welt gives this campaign an Ad Fail because, well… Just watch it, and you tell us what you think.
So, what were they selling? Hit us back…