Harvey Nichols is a department store located throughout the United Kingdom. Their new advertising campaign, highlighting an up to 70 percent off sale, is meant to “capture a near-fanatical spirit, because let’s face it, the thought of picking up brands at up to 70 percent off is enough to excite and overwhelm even the most composed shopper in us all,” says Press and Marketing Director, Julia Bowe.
Ok, she’s right on – 70 percent off sales are exciting, and so the tag line “try to contain your excitement” is appropriate… just not with wet pants.
Toilet humor is probably one of the funniest forms of humor there is, but even us lovers of “humeur de toilette” know that there is still a time and a place. And rest assured, neither should be incorporated into a retail clothing ad campaign – horrible representation!
Aren’t these ads supposed to make us want to buy the clothes? We can’t even look at what the models are wearing because the pee stain is so distracting! Final decision: we’ll catch the next sale.
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