Archive for July 2012


July 30th, 2012 — 4:14pm

Chick-fil-A has been all the news this past week. Here’s our recap and our take on what’s been going on.

The company has been known to support and heavily donate to anti-gay groups. Recently, however, they took their support a step too far when President and COO, Don Cathy, implied during interviews with the Baptist Press and The Ken Coleman Show that by being in a, supporting, or tolerating homosexual marriage was to “invite God’s judgment.”

Response from the public? Not good.

Ed Helms, the Muppets, Chicago, and the mayor of Boston have threatened to stop doing business with Chick-fil-A. See the letter Mr. Menino sent to Don Cathy here.

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Twitter Fail?

July 19th, 2012 — 8:57am

After a lack of cell service leaves me feeling disconnected at a Reds game, I can’t decide if I should be frustrated with the #RedsTweetUp event, or if having the volume turned down was good for me…

With the lure of field box seating, interacting with other “blogger/celebrity/media” tweeps from across the nation, and a free t-shirt (bonus), I signed up for the Reds Tweetup as soon as I found out about it…which just happened to be through Twitter. I was exceedingly, ridiculously, wildly excited and told anyone and everyone with little-to-no shame about my plans.

Did I mention this night of socializing and tweeting was not only on ESPN’s Sunday Night Baseball, but the game was against the Cards?

What war-of-words would I be close enough to capture—and better yet—share, on Twitter and Instagram? What clever ways could I use the #RedsTweetUp hashtag to show my support for Cueto and @datdudebp?

A photo of GABP I posted to Instagram – after I left the game.

I ended up just a couple rows back in section 110. Beer in one hand, iPhone in the other, I did what anyone was supposed to do as soon as I settled into my seat: I took a photo (Votto!).

Slight dilemma: I had no service…meaning no tweets, no IG moments, no nothing! I do see value in having actual in-person conversation at baseball outings, which would have happened regardless, but I was a bit frustrated I couldn’t share my experience with my newly found Reds tweeps and those watching at home.

Later that night I was able to get service right outside the ballpark. But I had to wonder: were my expectations just off? Was I better off not being able to get my wi-fi fix till the game was over?

With a less-than-stellar record when it comes to the showcase that is Sunday Night Baseball, at least our team came away with the win (#sweep!)… and I was also able to put a face to some of those Twitter handles…

Think that people should just put their phones away at games? Or did you attend the game yourself as a #RedsTweetUp fan? Let us know if you think this is a Twitter Fail, and why, at @weltbrand or @kimbrandling.

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Instagram Contest: Where in Cincinnati?

July 17th, 2012 — 2:55pm

Calling all Instagrammers, or Insta-wannabes…

At Welt, we think Instagram is a great way to share photos using your mobile device.

This past week – okay, maybe week and half – Cincinnati, Ohio has had a lot going on, some of which has been captured by our very own brandling on Instagram…that’s why we’re giving you the chance to win a $50 AMEX gift card if you can correctly identify all 6 Cincinnati locations you see photographed in our Weltagram above. That’s lunch on us for 5 days…or 10 days if you are cheap like that…

How to participate in the Weltagram contest:

• Follow kim_sykes on Instagram (think: hints on our 6 featured Instagram photo’s whereabouts)
• Send us an email at social@weltbranding with your first and last name, your 6 guesses for each location, your Instagram handle, and of course, your contact information so we can contact you if you win

Whoever wins – or comes the closest to correctly guessing the location of all 6 Instagrams – will be notified by Welt next week. Tiebreakers will be decided by whoever has shared our promotion the most using social media…as judged by us.

Good luck and keep Instagramming!

Have a question about the #Weltagram contest? Or, do you just want to get in touch with us? Find us on Twitter at @weltguylarry, @alexandrahende1, @kimbrandling and @weltbrand. Or, if you are old school, just email us at or give us a call! We’d love to chat, even if you don’t have Instagram…yet…

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Welt Branding’s MYPAL

July 13th, 2012 — 1:34pm

Cincinnati has been busy this summer, and it’s not just the World Choir Games that have introduced other countries to our great City. In June, the Greater Cincinnati World Affairs Council hosted this years Mentorship Partnership for Young African Leaders (MPYAL).

For those of you who aren’t familiar with the program, MYPAL is a three-week professional development program in which Young African Leaders are sponsored by the U.S. Government to come to the States and temporarily join the work force. The program was developed to encourage entrepreneurship and improve U.S. – Africa collaboration.

Eight inspiring young leaders were sponsored by the U.S. government to arrive in Cincinnati on June 15th for two weeks of mentoring with non-profits and businesses in their line of work.

Welt Branding was selected to mentor Patricia Nzolantima from the Democratic Republic of Congo.

We had high expectations for Patricia, but she, by far, exceeded them all. In complete sincerity we best describe her as personable, a hard worker, accomplished and, frankly, pretty inspiring.

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In Memory of the Dial Tone

July 3rd, 2012 — 11:15am

If you still have a landline, you probably are familiar with the dial tone, and what it is there for. It is the audible notification that the service you have paid for is still active, and that the phone company is doing the job that you have paid them for, even when you aren’t making a call, receiving a call or (as archeologists used to call it) “faxing.” The cell phone, did away with the need for a dial tone. That comforting reminder has been relegated, with a preference for more visual cues, like “bars” or that little “4G” or “3G” (if you couldn’t afford the extra “G”).

In fact, the whole concept of the “phone” has changed. The notion of “phone” was all about “phone service”, the company that pumped the calls into the fairly innocuous “listening tubes” at your end, and passed them to others from those same tubes, when you made a call yourself. This happened reliably, and with out much variation in quality, even as “Ma Bell” splintered into “Baby Bells”, and then into individual carriers. We, the consumers, had expectations. We had beliefs about service quality.

But now, “phone” is largely vestigial in the name of a “smart phone.” This device does quite literally everything. It is an embarrassment of utility. I remember the 1980’s when mobile phones weighed 8 pounds, and could be used as a murder weapon, in a pinch.  Today’s phones are­­­­­ small enough to lose in the papers that you sacrifice into the recycling bin during your weekly desk purge! Many of these phones have the technological capability to have been used in the launch of the first space shuttle, and the communicative capability of 3-5 much larger, and more difficult to use devices of just 10 years ago. What I am saying is that these handheld, stylish pieces of equipment would have made “80’s me” bow to their holder as if they were “Prometheus bringing light”.  Louis C.K. does a great bit on the advance of technology, and our failure to be amazed at what we have done, the advances we have made.

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