“It’s not in the nature of stoic Cincinnatians to boast, which is fortunate, really, for they have meager pickings to boast about.” – A.A. Gill.

This statement is part of a recent article that used social media to sell Vanity Fair magazines. How was it done?

For those of you who haven’t read the Vanity Fair op-ed, or simply don’t want to, here is what happened…Vanity Fair published a story about the Creation Museum, located in Kentucky. The article paints the city of Cincinnati in an unflattering light. The entry has been met with significant backlash in the blogging community, and by a major local newspaper. It’s generated so much hype that the author eventually responded.
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