Tag: Ad Fail


Photoshoppers Beware: The Self-Esteem Act

November 17th, 2011 — 3:38pm

Ladies, how many times have you stood in front of your mirror and analyzed the different parts of your body? Have you ever actually gotten to the point where your body is exactly the way you would like it to look?

Let’s face it: we’ve used firming crèmes, lengthening mascara, push-up bras, Spanx, and hair extensions just to feel pretty. I’ve even gone so far as to wear colored contacts! Our definition of “pretty” is often defined by pop culture and advertisements that are endorsed by gorgeous models with perfect…everything. So, regardless of the assumption that even the models in these photographs don’t actually look that good without digital alterations, we still feel bad about ourselves.

What happened to inner beauty and character in flaws? Or the beauty in smile-wrinkles and, God forbid, letting your personality shine?

These ridiculous standards are contextualized in advertisements that we consume every day. We can always complain about this, but what exactly can we do to help minimize these standards?
Continue reading »

1 comment » | Welt

Ad Fail: Entenmann’s is #guilty

July 6th, 2011 — 2:08pm

The unfortunate Tweet in question...

Social media is social. People communicate in real-time with equal access for all. Everyone has an opinion and a megaphone to share it with. Sometimes, you can fall on your face in an instant.

Entenmann’s learned this the hard way on July 5th. When the verdict in the Casey Anthony murder trial in Florida was announced that afternoon, Twitter immediately exploded in a flood of instant reaction tweets, many tagged with #notguilty. Someone at Entenmann’s Social Agency made a huge miscalculation by jumping in with the following tweet: “Who’s #notguilty about eating all the tasty treats they want?!” It did not go unnoticed, and while the Agency quickly apologized, damage was done.

At least they aimed for being a “Tasty treat.” Continue reading »

Comment » | Welt

Ad Win or Ad Fail? Intel’s Museum of Me

June 8th, 2011 — 10:58am

In the last week, nearly a million people have willingly sat through an almost 3 minute ad for Intel’s Core i5 processor for no other reason than it was customized to them. Not only was I enthralled, I authorized Intel to “Hoover up” every bit of my Facebook profile in exchange. Sounds like an Ad Win, but is it? Continue reading »

4 comments » | Welt

Ad Fail: God Wars

August 26th, 2010 — 2:31pm

Here’s the lowdown on the God war that’s heating up in Louisville as told by Maira Ansari
“Earlier this month a “Godless” billboard was put up by the Louisville Coalition for Reason. Now Louisville Bible College put up a response just a half-mile away. It says: “Believe in Jesus Christ? You’re definitely not alone.” Continue reading »

2 comments » | Welt

Ad Fail: Tea Party Obama

July 14th, 2010 — 8:36am

In Mason City this week, the North Iowa Tea Party compared Obama to Hitler and Lenin. The billboard has come under close scrutiny since, and earned our approval as this week’s Ad Fail.

What do you think? Win or fail? Leave your best caption.
Continue reading »

8 comments » | Welt

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