Tag: Adam Toren

Suicide by Advertising Cliche

February 19th, 2010 — 4:54pm

Have you ever justified an action with, “Everyone is doing it!”? If so, you were most likely met with the equally cliché, “If ‘so-and-so’ tells you to jump off a bridge, are you going to do it?”…This is the current culture of advertising in social media.

Like lemmings making a break for the sea, small businesses are lining up without good reason. Do businesses need to be advertising in all social media platforms?
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