Tag: Advertising


5 Most Tweetable Moments at #BoldFusion

November 30th, 2012 — 4:39pm

As proud sponsors of the Digital Green Room at this year’s Bold Fusion event, Welt has narrowed down our top five favorite tweets from yesterday. That means if you weren’t able to attend the event this year…you are in luck: you can capture a glimpse of it right here.

We were glad to see the event be such a success, and the best #BoldFusion to date!

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Spotlight: 5 Cincinnati Blogs You Should be Following

October 3rd, 2012 — 8:25am

This week we give a preview of 5 Cincinnati blogs you might want to add to your RSS reader.

Digging Cincinnati History

If there’s anything that we Cincinnatians love, it’s having the inside scoop…Or, at least, thinking we’re onto something exclusive!

And, because as Brandlings we’re always up for learning more about our history, we can’t get enough of Digging Cincinnati History, which uncovers fascinating stories about the buildings and families that have played a part in Cincinnati’s narrative. The blog—which allows you to view the graphics in multiple ways (sidebar, snapshot, timeslide, flipcard, magazine style, etc.)—reveals charming photographs and artifacts from our city’s past. “I believe buildings have ancestors, just like people,” says blog author Ann Senefeld.

How did the blog start? “I turned my research into blogging at the suggestion of a friend…Blogging gave me a way to showcase the every day stories of Cincinnati history through buildings and to find clients who may be interested in researching their own properties.”

Epi-Ventures

One of the most underrated things about Cincinnati: our food! Fellow adwoman Courtney Tsitouris started the Epi-Ventures food blog in 2010. “I’m the kind of person who reads a cookbook in bed like a novel—and I think the really good ones are part biography, part textbook, part teacher, and part entertainer.”

We like her initiative and that entrepreneurial spirit that shows up throughout her posts. She seems to know exactly what makes her blog so popular when she describes what she aimed to do when she started the blog: “I wanted to tell a good story, share a good recipe, maybe share a technique, and call it a night. If I’ve done any of those things, I’m happy.”

Cincinnati Blog

Well, the name might say it all: The Cincinnati Blog covers all things Cincinnati—and its been around for quite some time. The blog almost acts as a watchdog—calling people, politicians, and even news outlets out and covering all things news, media, and Cincinnati-related. If you like great analysis and a strong opinion to go with, you’ll love to check in on this blog for the latest news you should know about.

Kate’s Random Musings

Katy Crossen, aka Kate the Great, has one of the most popular blogs in Cincinnati, Kate’s Random Musings. The title really does say it all: her posts have ranged from “Mother Nature Strikes Back,” to reflections on where she is in life, to opinions on the men of Downtown Cincinnati, to an amusing laundry list of what she’s fantasizing about, and even an Ode to George Bailey, among other things in its more than eight year run. “Sometimes I can be very silly, and sometimes I can be very serious, but it’s always personal and honest, and I think that’s why the blog resonates with people,” she tells Welt.

Perhaps adding some advice to both companies and individual bloggers alike, she adds, “I only write when I’m inspired by something, and I hope my readers find something they can appreciate in my posts, too.” One thing is for certain: no list would be complete with a mention of her blog, since after all, she’s been deemed by many as the leader of social media in Cincinnati.

Welt’s Smackdown

What do hipters, Peta, online dating, KFC and even Lady Gaga have in common? They’ve all been covered on our blog, the Smackdown. It’s one part pop culture, one part design, and of course, one part marketing strategy. And if I do say so myself, it doesn’t get any better than that…and in honor of our blog, here’s a look back at one of our earliest posts, with a line that still rings true today: “We are diverse in style and thought and yet we combine to be so LARGE for a small group.”

Have another blog that we should feature next? Hit us back at @weltbrand or @kimbrandling

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Instagram Contest: Where in Cincinnati?

July 17th, 2012 — 2:55pm

Calling all Instagrammers, or Insta-wannabes…

At Welt, we think Instagram is a great way to share photos using your mobile device.

This past week – okay, maybe week and half – Cincinnati, Ohio has had a lot going on, some of which has been captured by our very own brandling on Instagram…that’s why we’re giving you the chance to win a $50 AMEX gift card if you can correctly identify all 6 Cincinnati locations you see photographed in our Weltagram above. That’s lunch on us for 5 days…or 10 days if you are cheap like that…

How to participate in the Weltagram contest:

• Follow kim_sykes on Instagram (think: hints on our 6 featured Instagram photo’s whereabouts)
• Send us an email at social@weltbranding with your first and last name, your 6 guesses for each location, your Instagram handle, and of course, your contact information so we can contact you if you win

Whoever wins – or comes the closest to correctly guessing the location of all 6 Instagrams – will be notified by Welt next week. Tiebreakers will be decided by whoever has shared our promotion the most using social media…as judged by us.

Good luck and keep Instagramming!

Have a question about the #Weltagram contest? Or, do you just want to get in touch with us? Find us on Twitter at @weltguylarry, @alexandrahende1, @kimbrandling and @weltbrand. Or, if you are old school, just email us at social@weltbranding.com or give us a call! We’d love to chat, even if you don’t have Instagram…yet…

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Ad Fail- Harvey Nichols’ Pee

June 13th, 2012 — 1:01pm

Harvey Nichols is a department store located throughout the United Kingdom. Their new advertising campaign, highlighting an up to 70 percent off sale, is meant to “capture a near-fanatical spirit, because let’s face it, the thought of picking up brands at up to 70 percent off is enough to excite and overwhelm even the most composed shopper in us all,” says Press and Marketing Director, Julia Bowe.

Ok, she’s right on – 70 percent off sales are exciting, and so the tag line “try to contain your excitement” is appropriate… just not with wet pants.

Toilet humor is probably one of the funniest forms of humor there is, but even us lovers of “humeur de toilette” know that there is still a time and a place. And rest assured, neither should be incorporated into a retail clothing ad campaign – horrible representation!

Aren’t these ads supposed to make us want to buy the clothes? We can’t even look at what the models are wearing because the pee stain is so distracting! Final decision: we’ll catch the next sale.

Hit us back…

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Top 10 Tweets of the Week

June 8th, 2012 — 9:29am

Our top 10 tweets #frompopcultureandmarketing of the last week:

What Tweets made you smile lately?  Or what Tweets did you favorite, retweet, or just find shareable in some way? Hit us back at social@weltbranding.com or leave us a comment!

Post on our Facebook wall at Welt Branding
Tweet us at  WeltBrand
Or join our LinkedIn group at Welt Branding: Challenge Everything

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