Tag: cincinnati branding


Instagram Contest: Where in Cincinnati?

July 17th, 2012 — 2:55pm

Calling all Instagrammers, or Insta-wannabes…

At Welt, we think Instagram is a great way to share photos using your mobile device.

This past week – okay, maybe week and half – Cincinnati, Ohio has had a lot going on, some of which has been captured by our very own brandling on Instagram…that’s why we’re giving you the chance to win a $50 AMEX gift card if you can correctly identify all 6 Cincinnati locations you see photographed in our Weltagram above. That’s lunch on us for 5 days…or 10 days if you are cheap like that…

How to participate in the Weltagram contest:

• Follow kim_sykes on Instagram (think: hints on our 6 featured Instagram photo’s whereabouts)
• Send us an email at social@weltbranding with your first and last name, your 6 guesses for each location, your Instagram handle, and of course, your contact information so we can contact you if you win

Whoever wins – or comes the closest to correctly guessing the location of all 6 Instagrams – will be notified by Welt next week. Tiebreakers will be decided by whoever has shared our promotion the most using social media…as judged by us.

Good luck and keep Instagramming!

Have a question about the #Weltagram contest? Or, do you just want to get in touch with us? Find us on Twitter at @weltguylarry, @alexandrahende1, @kimbrandling and @weltbrand. Or, if you are old school, just email us at social@weltbranding.com or give us a call! We’d love to chat, even if you don’t have Instagram…yet…

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Q&A with the Charity Event That’s Rebranding November

November 22nd, 2011 — 2:55pm

Movember, the month formerly known as November, is a moustache growing charity event held during November each year, raising funds and awareness for men’s health in the process. Welt was able to interview Donny Killian, Movember’s US manager, to find out more about the event.

Welt: How did the idea originally come about?

Donny: It started in 2003 in Melbourne, Australia, with a couple of friends talking about ‘80s fashion and how everything cycles back into vogue. They decided then and there that the moustache was the perfect old school fashion that needed a comeback. That November, they got 30 of their friends together to grow a Mo, Aussie slang for moustache, re-naming the month Movember.

The rules were simple: Start the month clean-shaven, and grow a moustache for 30 days. The guys had so much fun, and were shocked by the amount of conversations started by the moustache. They decided to grow the following year, and to do it for a cause. Inspired by the breast cancer and women’s health movement, they chose an under-served disease that affecting 1 in 6 men, prostate cancer.

The following year, 450 Aussies raised $55,000 for the Prostate Cancer Foundation of Australia… And that was the beginning of the men’s health movement.

Welt: Currently in the US, $7,091,183 has been raised. What has not proven to be effective in your social media efforts to help raise this number?

Donny: We are thrilled with the amount raised so far this year (nearly $7.2M) and how far we’ve come from last year. In 2010, we had nearly 65,000 registered Mo Bros and Mo Sistas participating and they raised $7.5M ($81M globally, with 450,000 global participants). We are only 18 days into the month and already have 138,000 US participants and close to $51M globally! We are honored to have this overwhelming support.

Our community is a fun, strong and dedicated force – they understand our messaging, believe in the cause and spread awareness in their own unique way. We support our Mo Bros and Mo Sistas throughout their Movember journey by providing the tools and resources for them to have meaningful conversations, educate others and above all have remarkable experiences throughout the month.

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Social TV Adds Fuel to the Social Media Engine

October 21st, 2011 — 4:12pm

Social TV is the latest in social media trends.

Social TV allows audiences to engage in social interaction with their TV shows — enabling people to chat with characters, post comments, and even create trending topics for popular opinion, during and after airing. Rick Lieblind, director of digital strategy at Coyne PR defines the interaction between an audience and their entertainment as intermedia, adding that “as social TV gains momentum, savvy networks like [AMC, USA], Bravo, MTV and The CW are poised to take advantage by engaging their audiences in new and compelling ways.”

One of the hottest social media games: Psych's Hashtag Killer game, which releases a new part to the game every Wednesday. Participants earn points as they progress and share.

The whole point of social platforms is to engage an audience – social TV doesn’t just fuse audience and brand, but, rather, goes one step further and engages the audience with the components that make the brand what it is! After all, what would Jersey Shore be with out Snooki or The Situation? These characters are what audiences actually care about, and leveraging their popularity through social networks can increase engagement and ultimately, ratings.

AMC’s Mad Men was one of the first adopters as early as 2009, but recently reality shows on Bravo and MTV live tweet, post status updates, and even SMS text during airtimes, which allows viewers to better interact with the reality stars. A blog written by Anne Sherber on Digiday explains it best, citing how Lisa Hsia, EVP of Bravo Digital says how “convincing viewers to tune in to both channels of programming may have an effect on program ratings: engaging users with second screen experiences increases viewership during a program’s first airing.” In the article, Hsia is quoted as saying, “People want to meet in real time and talk about it as it is happening.”

So how do you convince audiences to participate? And what is better than being able to #fistpump along with Jersey Shore’s MVP?

Well, it seems that the more creative you are, the better the chance viewers will check-in. For example, USA Network’s show Psych embraced social TV by creating a social game called the #Hashtag Killer that evolves past the show’s airtime. What it is: a game that allows viewers to help main characters, Shawn and Gus, solve their next case. The game is progressive, meaning that you watch weekly episodes that build on previous episode experiences. There are a total of seven weeks and the game encourages you to check in every day as it progresses in real-time.
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And the Nominees Are…

October 7th, 2011 — 4:05pm


Websites are a major access point to a company, so it is important to put your best foot forward. Just as your wardrobe should evolve with the demands and expectations of your position in life, so should your digital image. Welt has evolved our online brand, and we are proud to present our updated website.

…for the rest of the entry, join us on Gnomeflash…

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Small Budget, No Problem: Social Media and Event Marketing

September 30th, 2011 — 4:16pm

No budget, no marketing dollars, no existing clientele, a business name, great event ideas, and a drive to succeed…

This was me, six months ago, when I decided to leave my job and embark on a journey of entrepreneurial passion. I had the winning idea, but — with my limited budget — how was I to promote it and spread the word?

Let’s fast forward to the present day. I have two major events on the docket: Run for Your Life Zombie 5K scheduled for October 23, 2011 and Challenge Cincinnati Urban Adventure Race scheduled for March 24, 2012. Using solely social media, I have managed to create buzz and increase traffic to my event websites, to the point at which I now fully expect both events to sell out. Keep in mind that I have yet to spend $1 on advertising! So what new fad or idea did I use? None — I used simple, old fashioned networking skills, and the ability of social network sites to magnify those skills.

Social media has proved effective in promoting events like Run for Your Life Zombie 5K.

Building my initial following wasn’t easy, but I knew that with Facebook and LinkedIn, I had thousands of possible connections. Not only did I personally have all of these connections but, the charitable organizations that were to benefit from my events had many as well. Here is how it went down:

  • I synchronized the launch of my websites and event Facebook pages with coordinated requests to my family, friends, and acquaintances and with those of family, friends, and acquaintances of others who were involved with the planning of the event.
  • I sent personal individualized requests to over 200 people asking them to “Like” our page and requested that they post it on their wall at least once.
  • I spent the first week continually following up with my friends, family, and acquaintances on Facebook chat to confirm my requests and most of all…(drum roll please) to thank them!
  • Half of my posts from the first week were not informational posts at all, but rather me thanking those who were supporting us and helping us spread the word early.

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