Tag: Copycat

Market Leader or Copycat?

May 25th, 2012 — 11:26am

Consider competing businesses in every category: B2B, B2C, product and service industries alike. What competitors are market leaders and who are the copycats? It may surprise you.

Take for instance Google and Bing. Welt has noticed that nearly every time Bing innovates and differentiates itself from Google, we also see Google sweep in, replicate, and steal Bing’s thunder. And so, we’ve finally asked: is Google a market leader…or just a copycat?

There is no denying that Google totally outnumbers its competitor in both size and users. Even in social media: @google has 4,763,949+ followers in Twitter, while @bing only has 239,607+.

But in terms of innovation, who copies more?

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