Tag: design

Effective Design and Branding

May 11th, 2012 — 2:20pm

What exactly is a brand without design? We’re not sure either.

A brand needs effective design and strategy in order to be complete. Great design helps a brand function as best it could; so even if there is a purposeful lack of design, this simplicity could make the brand.

A brand needs to be cohesive across all outlets, yet maintain a differentiated image!

On digital and social media outlets, effective design is pertinent because of the increased audience and competition. What makes consumers ”gotta-have” your brand? What differentiates it from others? The marriage of strategy and effective design create your “special sauce”.

Check out our blog post on gnomeflash, our design blog, to see what our designers have to say about this topic. They even provide a few case studies.

Join us on Gnomeflash…

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And the Nominees Are…

October 7th, 2011 — 4:05pm

Websites are a major access point to a company, so it is important to put your best foot forward. Just as your wardrobe should evolve with the demands and expectations of your position in life, so should your digital image. Welt has evolved our online brand, and we are proud to present our updated website.

…for the rest of the entry, join us on Gnomeflash…

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Twittequite is Dead

March 4th, 2011 — 3:09pm


I recently attended the Engage Collaborate Commune seminar. In a breakout session, I got into a conversation about followers to following on Twitter. There is a large divide between those who believe in follow-backs, and the picky party. I fall into the latter category. For now, we will address them as Party A, and Party B respectively. Here is the reasoning behind each…

Party A

“My philosophy is to follow everyone who follows me. If someone takes the time to follow me, I’m going to honor that by following them and attempting a relationship and conversation,” argued Cindy Ratzlaff from the Engage Collaborate Commune breakout session.
… For the rest of the entry, join us at Generation Nerd…

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