Tag: event promotion


Small Budget, No Problem: Social Media and Event Marketing

September 30th, 2011 — 4:16pm

No budget, no marketing dollars, no existing clientele, a business name, great event ideas, and a drive to succeed…

This was me, six months ago, when I decided to leave my job and embark on a journey of entrepreneurial passion. I had the winning idea, but — with my limited budget — how was I to promote it and spread the word?

Let’s fast forward to the present day. I have two major events on the docket: Run for Your Life Zombie 5K scheduled for October 23, 2011 and Challenge Cincinnati Urban Adventure Race scheduled for March 24, 2012. Using solely social media, I have managed to create buzz and increase traffic to my event websites, to the point at which I now fully expect both events to sell out. Keep in mind that I have yet to spend $1 on advertising! So what new fad or idea did I use? None — I used simple, old fashioned networking skills, and the ability of social network sites to magnify those skills.

Social media has proved effective in promoting events like Run for Your Life Zombie 5K.

Building my initial following wasn’t easy, but I knew that with Facebook and LinkedIn, I had thousands of possible connections. Not only did I personally have all of these connections but, the charitable organizations that were to benefit from my events had many as well. Here is how it went down:

  • I synchronized the launch of my websites and event Facebook pages with coordinated requests to my family, friends, and acquaintances and with those of family, friends, and acquaintances of others who were involved with the planning of the event.
  • I sent personal individualized requests to over 200 people asking them to “Like” our page and requested that they post it on their wall at least once.
  • I spent the first week continually following up with my friends, family, and acquaintances on Facebook chat to confirm my requests and most of all…(drum roll please) to thank them!
  • Half of my posts from the first week were not informational posts at all, but rather me thanking those who were supporting us and helping us spread the word early.

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