Tag: Facebook

Facebook: All About Me… And My Stuff

May 27th, 2011 — 7:29am

Facebook launched photo tagging for pages this month. Now anyone can tag products alongside the people in your pictures. I recently had first-hand experience of why this could be the new “power tool” for a brand’s page.

Last week, pleased with the results I was getting from an expensive new home appliance, I decided to post a photo of it. I was amazed one mediocre photograph generated more feedback in one day than anything I’d posted in weeks. How is it a vacuum cleaner can accrue so much attention?

Well, I’d ponied up for a Dyson. Thanks to great advertising, strong design, and an impressive price-point, the everyday Joe sees them as the leader of the vacuum pack.

My friends responded to the Dyson brand strong enough to act on it. The comments were equally divided between gentle ribbing and enthusiastic sharing of their own Dyson experiences. Continue reading »

3 comments » | Welt

The New Guy

May 16th, 2011 — 1:44pm


I’m Jay and I’m the new Social Media guy here on the Welt Branding team. I guess you could call me the “Social Media Guru.” Personally, I prefer that only slightly to “Social Media Rockstar“, or “Social Media Ninja,” so I’m gonna go with “Social Media Super Hero” instead.

Sure I’m new, and I might do things a bit differently, but we are still gonna post the very best info that we can dig up covering marketing,  pop culture, and the world at large, along with all the latest branding news, right here on the Smackdown. You should also check out our Generation Nerd and Gnome Flash blogs since we’ve got big plans for them.

I have been serving in the social media trenches for a while now. Twitter, Facebook, Youtube, Foursquare, Google Analytics? I love ‘em! They bring the whole world right to you. Communities, services, products and information that you couldn’t even imagine were out there – ones that didn’t even exist five years ago – you can now interact with all day, every day. Facebook brought back friends I hadn’t seen in a decade, while Twitter introduced me to scores of new ones who’ve changed my social life, for the better.

Need peer reviews of restaurants and services? They’re out there at the stroke of a key. Check-in at a restaurant on Foursquare and you might get rewarded.  Got something to say? Blog it out. Need to figure out how you’re going to get measurable results on a project? Analytics are the key! Need to place an ad and reach a very specific audience? Check out how Facebook breaks down those demographics for you. Social Media is the future and at Welt we do it everyday!

I wanna hear from you: How do you “get social”? At work? At play? Are you tweeting but not checking in? Farmvilling it on the Facebook but not digging into crowd-sourced reviews on Yelp? What works for you? What doesn’t?

Got comments and suggestions for great blog posts? Hit us up:

(images courtesy of Image: zocalogroup.com and  seminarjunkies.com.au)

3 comments » | Welt

Social Media Answers the “Where?” Question

March 31st, 2011 — 1:22pm

The time to embrace location-based services (LBS) is now. According to Morgan Stanley analysts, mobile Internet usage will overtake fixed Internet usage within the next five years. Leading the forefront of mobile interests is geolocation. Just like the move from web 1.0 and web 2.0 being both content and technology-driven, the same is happening with geolocation as GPS capabilities improve and the perceived value of the resulting interactions from using LBS services increases. Continue reading »

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The Year in Review…

January 5th, 2011 — 9:45am

It’s rare to recognize change while it’s happening. With the New Year fresh out of the box, it’s a great time to reminisce on the past year and see how things have progressed, or in some cases, regressed. So join me for a walk down memory lane, and let me show you what happened in 2010… in social media that is…

Go to our sister blog Generation Nerd for the whole story…


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Facebook is for quitters… Fake quitters

December 28th, 2010 — 11:14am

We all know someone who’s said they’re quitting Facebook, it may be you, but they always come back… I was talking with a friend today who claimed he was “quitting” Facebook. I responded, “Don’t worry, I know you’ll be back, like the prodigal son returning home. Lucky for you, Facebook loves unconditionally.” While he’s still confident of never returning, I give it two months. This conversation inspired me to list the top 5 quotes about social media.
Continue reading »

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