February 24th, 2010 — 10:58am
Kim Kardashian, from the reality TV show Keeping Up With The Kardashians, has over three million followers on Twitter. Her sister, Khloe, has tweeted about their new line of clothes for bebe more times than I can count. And Kourtney has mentioned her interview with Jimmy Kimmel three times in a row.
Social media marketing seems to be the Kardashian sisters’ full-time job. Kim, Khloe, and Kourtney use their Twitter and blog accounts as a team to market both themselves and the products they use.
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February 4th, 2010 — 3:36pm
Between two and three years ago, while in college, I worked with a few other students on a project describing how virtual fitting rooms would impact clothing sales. Some of my colleagues hated the idea, mostly because it wasn’t technologically feasible at the time. But now the technology is here. Check out the Webcam Social Shopper by Zugara.
Using their webcams, users can “try on” clothes they find on their favorite retailer’s website, and immediately post snapshots of themselves on social networks to get feedback from their friends. In an industry where how you look in the product makes the sale, I think this app could really open some new doors for online marketers.
Would this make that “$200.00” pair of jeans impulse buy decision, easier or harder? Leave me some comments letting me know what you think.
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February 1st, 2010 — 10:19am
The clothes we wear are a platform for social interaction. I use my own clothes to speak volumes about my personality, from the music I like to my sense of humor. And now, with the use of the Internet, I can use social media sites to make my fashion voice heard all over the world.
Many industries have taken advantage of these sites to create more “buzz” for their products, but the fashion industry has been slow to adopt this. Katie Hillier writes about this problem in her article The Six Social Sites Every Fashion Marketer Should Know. Hillier’s correct in stating that fashion labels and designers need more social media marketing, but I think the sites Hillier lists have a lot less visible growth than:
Superfuture redesigns the official tourist map of every major city to include major and minor fashion destinations, and viewers of the site can add in their own destinations they have found along with a review of the boutique or shop.
Streetpeeper has photos from almost every major city in the world of what people are wearing in everyday life, but they also do their best to list what products each person is wearing in the photo.
Lookbook allows members to upload styled photos of themselves for the collective fashion consciousness to give “hype” to. This site also gives an option to search images based on brand.
More social media marketing on sites like the ones I list above could greatly benefit the fashion industry, their customers, and the websites themselves.
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