Let’s face it: almost everyone loves Ikea for their awesomely innovative space (and wallet) savings solutions. For us marketers, Ikea’s ability to constantly create and surprise us with new ways of reaching out to consumers is an absolute inspiration. As Ikea clings to direct mail as a form of advertising, we are very impressed with their design and the way that they dovetail their print marketing into digital.

Check out our design blog, gnomeflash, for a glimpse into their newest direct mail piece. Proof that direct mail can still work!

Could your brand use a direct mail piece?

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Our top 10 tweets #frompopcultureandmarketing of the last week:

What exactly is a brand without design? We’re not sure either.

A brand needs effective design and strategy in order to be complete. Great design helps a brand function as best it could; so even if there is a purposeful lack of design, this simplicity could make the brand.

A brand needs to be cohesive across all outlets, yet maintain a differentiated image!

On digital and social media outlets, effective design is pertinent because of the increased audience and competition. What makes consumers ”gotta-have” your brand? What differentiates it from others? The marriage of strategy and effective design create your “special sauce”.

Check out our blog post on gnomeflash, our design blog, to see what our designers have to say about this topic. They even provide a few case studies.

Join us on Gnomeflash…

Sustainable print design is important and a direction every agency and designer should move towards! Being sustainable doesn’t hinder design, just initiates environmental awareness.

Check out this kickstarter project by Emily Taylor, one of Welt’s own Brandlings.

…for the rest of the entry, join us on Gnomeflash…

Websites are a major access point to a company, so it is important to put your best foot forward. Just as your wardrobe should evolve with the demands and expectations of your position in life, so should your digital image. Welt has evolved our online brand, and we are proud to present our updated website.

…for the rest of the entry, join us on Gnomeflash…