Consider competing businesses in every category: B2B, B2C, product and service industries alike. What competitors are market leaders and who are the copycats? It may surprise you.

Take for instance Google and Bing. Welt has noticed that nearly every time Bing innovates and differentiates itself from Google, we also see Google sweep in, replicate, and steal Bing’s thunder. And so, we’ve finally asked: is Google a market leader…or just a copycat?

There is no denying that Google totally outnumbers its competitor in both size and users. Even in social media: @google has 4,763,949+ followers in Twitter, while @bing only has 239,607+.

But in terms of innovation, who copies more?

Continue reading »

Time for a quick rant about “what things are not”.

If you make a cell phone, do not compare it to the iPhone.  Look, it’s simple. Don’t pick fights that you can’t win.  Many of the new phones (and a few of the old ones) are more than competent and valuable to a wide variety of people who do not need what an I-Phone can do. However, not only do companies fail to make their product the “hero” of their campaigns, they also introduce a better suitor to the customers they are courting.
Continue reading »