What does a sign that says “No Signs” have to do with marketing?
February 3rd, 2011 — 3:46pm
Spicy Language. Harsh Commentary. Adult situations. Consider this a warning of what’s to come in an unconventional speech on how to avoid and fix marketing blunders, set to take place in the consumer marketing capital of the world, Cincinnati, Ohio.
Larry Sumpter, Managing Director of Cincinnati-based creative agency Welt Branding, challenges the conventional conversation and relationships that brands have with their customers in a discussion of some of the worst moments in marketing and the lessons they offer, called “User Error: Are You Destroying Your Own Marketing?”.
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