Tag: Larry

“Value Beats Price”- That’s why you Brand, right?

March 9th, 2009 — 11:42pm

OK. So, I’m reading Brand Week’s “Survey on Brand Loyalty”. I know what you’re thinking, but I am NOT “a virgin”, and I do “have a life”. I just love Brand Building that much!

  • “Consumers are not buying based on price alone. Instead, they are relying more on their perception of value when deciding which brands to stay loyal to during the recession. “
  • “there is a price-value formula consumers use to calculate brand differences and to decide which brands to buy,” said Passikoff. “Shopper consciousness has shifted from just trying to ferret out deals to looking for brands that provide value.”- Kenneth Hein, Brandweek, Feb. 28, 2009

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Would you Rather….

March 3rd, 2009 — 11:46pm

“Would you rather get kicked in the shin by a tye-dyed Ninja, or slapped in the crotch by an angry hippie?”

At 5:00 in the morning, as I was trying to set up Twitter so that I can “tweet” from my Blackberry, I began to realize that I hated this communication option.  I hated it from the core of my stodgy, and potentially myopic being.

Twitter is not a revolution, it is the death of valuable communication. I know.  You think you are creating a “gateway to your tech-savvy consumers”, but this “hyper-communication” can’t carry the weight or responsibility of opening a conversation about your product or service, in most cases (not all, most, and it may be because I was having difficulty getting it to work on my Blackberry..).  My friend Scott (who happens to be our web guy) let me know that Jon Stewart (from the “Daily Show”) offered this thought on Twitter:

                               “People aren’t clamoring for shorter, more inane chatter.”

Don’t get me wrong.  I can think of several practical uses in Marketing for Twitter, and it is a tool that I will integrate into programs with fervor in the future.  But if it was up to me, I would rather get “Slapped in the crotch by an angry hippie” than spend another minute rolling through “140 characters of fractured conversations”…

Twitter- “I will have my revenge in this life or the next!”-Maximus

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Just One Thing (JOT)-It’s gonna be huge!

February 16th, 2009 — 11:46pm

A Social Media Phenomenon has been the FaceBook viral passalong “25 Things”.  These 25 things are supposed to be 25 true or surprising things abut you.  It is supposed to be a “shared self-discovery opportunity”.  I did mine, it was cool (if you want to see it, “friend me”, you’ll laugh, you’ll cry, fun for the family etc.). 

Well it’s time for the next “Viral Breakout”.

 I’m calling it “Just One Thing”. 

It is almost March, and to be honest, 60-90 days out from setting a resolution is just about the time when most people are letting them go, missing that extra workout, eating that extra “snickerdoodle” if you will.    If you were to ask someone to tell you “how the world should be” they can be incredibly forthcoming.  If you ask them how “they’d like to change their lives”, they’ll have a thousand different ways in which they would improve their existence.

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Make a Way.

February 10th, 2009 — 11:48pm

I’ll be 40 in July. My wife and I (she’s 9 years younger) still haven’t had children. But I know with every fibre of my being, and all of my faith that I will one day be a father. Not just a father, a great Dad. I know that my wife will be the most loving of Mothers. Why am I so sure? My certainty lies in the knowledge of what we have to offer a child. If you have it in you, and the world needs it, it will keep tugging at you and rattling around inside of you until it gets out. That’s how I know that we will make a way in our lives for a child. It is that simple. We will make a way.

Welt Branding is something special. Not just to me, but in the course of modern business, it occupies a rarified place. The people here, my Team, has talent. Not just “technical know how” or experience, they have “Smack the taste out of your mouth”, otherworldy stuff. They have passion. They are adaptable. They believe in who we are, and what we can do. We are diverse in style and thought and yet we combine to be so LARGE for a small group.

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January 30th, 2009 — 11:55pm

Read this…

“NBC Fills Superbowl Ads, Says No To PETA”

Then Consider This:

What if advertisers concentrated on actually selling us something?

“Eva Mendes Naked”…Wait for it…

If you were going to pitch me an ad campaign and it started with that phrase, you’d be halfway home. Now, that may not be everyone’s “hot naked cup of tea,” but I bet a significant number of men would believe that whatever you were selling would benefit significantly from simply having that element in the campaign.

But being an “Ad Man” myself, I know that assumption to be patently untrue. Before you question my “hetero street cred,” I would be the first to admit that if all PETA wants is attention from men, then they’ll get it, but if they want anything else, they are aiming for the “wrong brain” (he said with tongue firmly planted in cheek).

PETA recently developed an ad campaign that was presumably geared towards changing the behavior of the largely “meat-eating, dominantly male (but not totally), apparently hormonally triggered” audience that featured “unimaginably sexy models” getting (inappropriately, according to NBC Censors) worked up over the idea of a vegetarian lifestyle. NBC rejected the advertisement based on content. I guess that “PETA concentrated too much of the commercial on the T&A”…honestly, I thought there was a joke in there somewhere, sorry.

The Premise of the PETA AD, you ask?

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