Tag: marketing cincinnati


Instagram Contest: Where in Cincinnati?

July 17th, 2012 — 2:55pm

Calling all Instagrammers, or Insta-wannabes…

At Welt, we think Instagram is a great way to share photos using your mobile device.

This past week – okay, maybe week and half – Cincinnati, Ohio has had a lot going on, some of which has been captured by our very own brandling on Instagram…that’s why we’re giving you the chance to win a $50 AMEX gift card if you can correctly identify all 6 Cincinnati locations you see photographed in our Weltagram above. That’s lunch on us for 5 days…or 10 days if you are cheap like that…

How to participate in the Weltagram contest:

• Follow kim_sykes on Instagram (think: hints on our 6 featured Instagram photo’s whereabouts)
• Send us an email at social@weltbranding with your first and last name, your 6 guesses for each location, your Instagram handle, and of course, your contact information so we can contact you if you win

Whoever wins – or comes the closest to correctly guessing the location of all 6 Instagrams – will be notified by Welt next week. Tiebreakers will be decided by whoever has shared our promotion the most using social media…as judged by us.

Good luck and keep Instagramming!

Have a question about the #Weltagram contest? Or, do you just want to get in touch with us? Find us on Twitter at @weltguylarry, @alexandrahende1, @kimbrandling and @weltbrand. Or, if you are old school, just email us at social@weltbranding.com or give us a call! We’d love to chat, even if you don’t have Instagram…yet…

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Social TV Adds Fuel to the Social Media Engine

October 21st, 2011 — 4:12pm

Social TV is the latest in social media trends.

Social TV allows audiences to engage in social interaction with their TV shows — enabling people to chat with characters, post comments, and even create trending topics for popular opinion, during and after airing. Rick Lieblind, director of digital strategy at Coyne PR defines the interaction between an audience and their entertainment as intermedia, adding that “as social TV gains momentum, savvy networks like [AMC, USA], Bravo, MTV and The CW are poised to take advantage by engaging their audiences in new and compelling ways.”

One of the hottest social media games: Psych's Hashtag Killer game, which releases a new part to the game every Wednesday. Participants earn points as they progress and share.

The whole point of social platforms is to engage an audience – social TV doesn’t just fuse audience and brand, but, rather, goes one step further and engages the audience with the components that make the brand what it is! After all, what would Jersey Shore be with out Snooki or The Situation? These characters are what audiences actually care about, and leveraging their popularity through social networks can increase engagement and ultimately, ratings.

AMC’s Mad Men was one of the first adopters as early as 2009, but recently reality shows on Bravo and MTV live tweet, post status updates, and even SMS text during airtimes, which allows viewers to better interact with the reality stars. A blog written by Anne Sherber on Digiday explains it best, citing how Lisa Hsia, EVP of Bravo Digital says how “convincing viewers to tune in to both channels of programming may have an effect on program ratings: engaging users with second screen experiences increases viewership during a program’s first airing.” In the article, Hsia is quoted as saying, “People want to meet in real time and talk about it as it is happening.”

So how do you convince audiences to participate? And what is better than being able to #fistpump along with Jersey Shore’s MVP?

Well, it seems that the more creative you are, the better the chance viewers will check-in. For example, USA Network’s show Psych embraced social TV by creating a social game called the #Hashtag Killer that evolves past the show’s airtime. What it is: a game that allows viewers to help main characters, Shawn and Gus, solve their next case. The game is progressive, meaning that you watch weekly episodes that build on previous episode experiences. There are a total of seven weeks and the game encourages you to check in every day as it progresses in real-time.
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Social Media: The More the Merrier?

October 14th, 2011 — 2:30pm

If you’re not trying to build better relationships, open two-way channels, and deepen the engagement between your brand and your consumer, than why are you using social media?

As “civilians,” social media makes it easy for us to share our feelings, ideas, viewpoints and ourselves. We touch a lot of people in one post. But when you’re a business, or more importantly a brand, the implications and interpretations of this information are also limitless. There are many ways to abuse and over-use social media. More importantly, social media isn’t (necessarily) meant to take the place of other media, it’s a tool to improve our ability to connect, and in most cases should be used in conjunction with a solid mixed media approach. Social media requires support and a lot of hard work, right?

Well, considering we use social media to better connect with our consumers, it might be worth taking a look at how the platforms affect them. A research study at Edinburgh Napier University suggests that Facebook usage creates stressors that impact users anxiety levels. Psychotherapist Stacey Nunez agrees that Facebook can cause severe angst and even depression. She explains that cyber-stalking and romanticizing about photos makes it difficult for a person to connect via face-to-face interaction, it creates false expectations, and that it lowers self-esteem. In short, she asserts Facebook enhances stressors and makes it difficult for managing adversity.

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Small Budget, No Problem: Social Media and Event Marketing

September 30th, 2011 — 4:16pm

No budget, no marketing dollars, no existing clientele, a business name, great event ideas, and a drive to succeed…

This was me, six months ago, when I decided to leave my job and embark on a journey of entrepreneurial passion. I had the winning idea, but — with my limited budget — how was I to promote it and spread the word?

Let’s fast forward to the present day. I have two major events on the docket: Run for Your Life Zombie 5K scheduled for October 23, 2011 and Challenge Cincinnati Urban Adventure Race scheduled for March 24, 2012. Using solely social media, I have managed to create buzz and increase traffic to my event websites, to the point at which I now fully expect both events to sell out. Keep in mind that I have yet to spend $1 on advertising! So what new fad or idea did I use? None — I used simple, old fashioned networking skills, and the ability of social network sites to magnify those skills.

Social media has proved effective in promoting events like Run for Your Life Zombie 5K.

Building my initial following wasn’t easy, but I knew that with Facebook and LinkedIn, I had thousands of possible connections. Not only did I personally have all of these connections but, the charitable organizations that were to benefit from my events had many as well. Here is how it went down:

  • I synchronized the launch of my websites and event Facebook pages with coordinated requests to my family, friends, and acquaintances and with those of family, friends, and acquaintances of others who were involved with the planning of the event.
  • I sent personal individualized requests to over 200 people asking them to “Like” our page and requested that they post it on their wall at least once.
  • I spent the first week continually following up with my friends, family, and acquaintances on Facebook chat to confirm my requests and most of all…(drum roll please) to thank them!
  • Half of my posts from the first week were not informational posts at all, but rather me thanking those who were supporting us and helping us spread the word early.

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2 comments » | Welt

Do you geo?

April 11th, 2011 — 3:36pm

Do you: Facebook, Twitter, LinkedIn, Blogs, Metrics, Google Analytics, Klout, HootSuite, TweetDeck…. The list goes on and on.

If you do this and more, this job could be yours. Contact us to find out if you make the cut.

Include Social Media in subject line of email. Please send resume with a short introduction to: hr@weltbranding.com

The specifics: Welt Branding is seeking a social media guru, and strategist with a penchant for blogging, to start immediately. The ideal candidate will not only be familiar with the technical side of social media, but must be a motivated leader and team player who is able to manage multiple client needs as well as internal demands. The candidate needs to be able to formulate and execute strategy, and of course report the resulting ROI/metrics. Must be proficient — and enjoy – writing, and have the ability to write and adopt multiple treatments/voices.

Core Requirements:
1-3 years experience
B.A. (preferably journalism, marketing, or communications)
Compensation negotiable according to experience

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