The unfortunate Tweet in question...

Social media is social. People communicate in real-time with equal access for all. Everyone has an opinion and a megaphone to share it with. Sometimes, you can fall on your face in an instant.

Entenmann’s learned this the hard way on July 5^th. When the verdict in the Casey Anthony murder trial in Florida was announced that afternoon, Twitter immediately exploded in a flood of instant reaction tweets, many tagged with #notguilty. Someone at Entenmann’s Social Agency made a huge miscalculation by jumping in with the following tweet: “Who’s #notguilty about eating all the tasty treats they want?!” It did not go unnoticed, and while the Agency quickly apologized, damage was done.

At least they aimed for being a “Tasty treat.” Continue reading »

The Future: Ivy Bean became famous at age 102 as the oldest social media user in 2008

It’s been no secret that over the last few years the fastest growing demographic on Facebook has skewed older. Nearly half of Twitter traffic is from users over 35, with nearly 10% of all internet users 50 and over using it. Last year it was reported that the social networking presence of those 65 and over grew by 100% and, currently, nearly a quarter of all grandparents use social networks.

At Welt we’re experienced in reaching target audiences with social media, so we didn’t understand why some are surprised by this news. You can reach any and every demographic marketing online, not just the specific youth market. Continue reading »

American Express just made it work with Foursquare, and it might just illuminate the future of social media marketing. The deal is this: You go to a store, “check-in” on Foursquare, and get offered a surprise store special only redeemable by paying with AmEx and applied straight to your card. No fuss, no coupons, and a great incentive to “check-in” everywhere you go.

…for the rest of the entry, join us on Generation Nerd…

At Welt Branding we believe in the power of social media. Our recent post on Groupon got us discussing the whats and whys of social media.

WHAT IT IS, WHAT IT DOES

“Social media” is the name for the channels you use in online social networking, which is how you expand your circle of contacts by connecting with others. Users converse, connect, and create content using these tools. As a marketer or brand you create content, too. Be it one person or a whole corporation, everyone enters the social media arena as an individual voice, and people will recognize if yours is authentic or not.

WHAT’S IT GOOD FOR? Continue reading »

$25 for $50 at Chez Fancypants? $6 for $15 at Only Puddings? Sure, sign me up.

Real Customers, Real Groupon Regrets

Groupons are all the rage lately. These “daily deal” offers, which only happen if enough people buy into them, are fun for bargain hunters and offer incentive for new customers to give you a try. But are they doing your business or clientele any good? Maybe social media is your better option.

There’s plenty of anecdotal information about Groupons having mixed results or actually causing harm to a business. Opinions on Groupon’s own questionable business model vary also. Being that they take half of that discounted price you’re offering up front, then take 60 days to pay the rest, you had better plan ahead before offering one. Some businesses have been so harmed, they’ve had to take out second Groupons to cover the losses of the first one. Continue reading »