Tag: Netflix

Brand Damage and Your Crisis Management Plan

April 20th, 2012 — 9:36am

Short-term gains are not always going to align with your brand strategy. What manipulates a higher (current) ROI can have adverse and long-term effects, which result in a tarnished brand image. There are a lot of components in both your overall business and marketing models that create, grow, and also maintain a strong and meaningful brand, including company ethics, customer service, and innovation.

Companies use branding to enhance customer perceptions – perceptions that will ultimately embrace or destroy a brand image, and heavily impact the bottom line.

But, what happens when consumers experience a loss of trust in you or your product?

Trust is extremely difficult to define. In some cases it directly correlates to customer satisfaction while in other cases it relates to ethical alignment. Netflix consumers lost trust in 2011 when the DVD company hiked prices up by 60 percent.  Ozzie Guillen, MLB Miami Marlin’s Manager, stated, “I love Fidel Castro,” in a Time Magazine interview and upset thousands of fans.

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The Data Cloud: Will it Rain Money for Service Providers?

July 19th, 2011 — 2:46pm

The data cloud is the future and where we’ll soon share our data, spread out in all that storage, and use our computers like access terminals. For many, using Google Docs was their first encounter with this virtual storage and everyone seems to be anticipating the “Cloud from Cupertino” with baited breath. But are you ready for your ISP to turn off the tap if you actually use all that the cloud has to offer?

It’s happened to one Seattle man. Andre Vrignaud seems a bit of a “Data Hog,” going over a massive 250GB of data traffic in a month, but service provider Comcast won’t even consider upgrading him to a business account. He’s a gamer who shares video, pictures, data, and music. Sure, he seems like an inordinately heavy user, but is he just ahead of the curve? Will we all be sharing over 250GB a month soon?

…for the rest of the entry, join us on Generation Nerd…

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Hulu does something new, and they’re gonna make you pay!

July 2nd, 2010 — 11:10am

My last entry on Hulu praised the company for giving the Internet masses what we want. This digital love affair is now in jeopardy. Hulu is offering more options now as users can upgrade to Hulu Plus, which provides a larger catalogue of content for multiple devices. With your subscription comes zero commercials…oh wait; you still have to watch them.

Why would anyone pay $10 a month to view a decent collection of shows and B-list movies when there are so many more valuable alternatives? Netflix, ch131.com, Boxee, and cable television are just a few. If Hulu Plus really wants to compete as an alternative to cable, then they need to offer some real value.
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