Tag: Obama

Ad Fail: Tea Party Obama

July 14th, 2010 — 8:36am

In Mason City this week, the North Iowa Tea Party compared Obama to Hitler and Lenin. The billboard has come under close scrutiny since, and earned our approval as this week’s Ad Fail.

What do you think? Win or fail? Leave your best caption.
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The Barack Obama Campaign: Genius? Innovator? “Guerrilla”? Not so much…

January 27th, 2009 — 11:58pm

Guerrilla marketing is an unconventional system of promotions, running on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. Typically, guerrilla marketing is unexpected and unconventional, where consumers are targeted where they would not be expecting, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.”

-Definition supplied by Wikipedia-you can decide if it is true or not.

Each week, BrandWeek has an editorial piece called “Top of Mind.” For the week 12.08.2008, the OpEd piece that was offered was entitled “Can Obama Teach You? Yes, He Can.” It went on to extol him as the “Best Guerilla Marketer of ’08.” Frankly, that just rubbed me completely raw. So my first effort at the “Welt Weekly Smack Down” blog addresses this tendency to brown-nose Barack!

Barack Obama’s campaign wasn’t “genius” or “innovative” or even particularly clever, it was solidly built, well executed marketing. The real lesson to be learned is that a disciplined approach, good, old fashioned, country hard work and commitment will sell your product every time…providing your product is any good…

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