Tag: Ohio


Marketing God: Reaching the Faithful in a Digital Age

December 12th, 2012 — 3:32pm

Team Welt had the chance to sit down with a true marketing innovator, Rabbi Miriam Terlinchamp of Temple Sholom in Amberley Village. Now, typically when you think of “marketing innovators,” they are generally working with the cutting edge in commercial products and business to business products and processes, but you rarely think of faith or God as something that needs to be (or even should be?) “marketed.”

When Rabbi Miriam came to Sholom in the summer of 2010, she saw a congregation that seemed to be aging, and recognized immediately that it would be necessary to reach out to a younger community to revitalize the congregation. She convinced her board that social media (YouTube, Twitter, and Facebook) offered a way forward.

She had a new sound system, and video cameras installed in the Synagogue. She began streaming major events on the web, and offering services regularly on YouTube. She made Facebook and Twitter solid channels for offering the latest news about services, events and the human interest stories that bring congregations together.

Rabbi Miriam Terlinchamp

She and her team of staffers and volunteers use video to share ideas and issues, and they take full advantage of the interactive nature of social media to solicit feedback from her extended flock. Our two-hour conversation ranged across a wide variety of topics that included her background in design (she holds a B.A. in Studio Art, which helps her to understand how important the visual aspects of messaging is to the younger, web users), to her experience as a young, female Rabbi from the West Coast who happened to end up in Cincinnati. She shared stories of her vibrant and diverse family, who make their homes in far-flung places such as Brazil and London.

But even as this vibrant, thoroughly modern woman described her very contemporary life, she made it very clear that foremost in her heart and mind is faith and tradition. When you look at the themes and concepts she explores with her congregation, she may address them in the language of today, and relate them to modern touch-points and imagery, but she knows that it is the traditions that must endure.

And even though she has taken leaps forward with new media, the traditions and values that she brings out in her sermons, are the same beautiful, meaningful expressions of faith that they have been for thousands of years. She just shifts them on to new platforms, and uses new tools to make them real for a generation that still craves connection with community and spirituality that is Judaism.

Rabbi Miriam Terlinchamp with young members of congregation.

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The Largest Convergence of Young Professionals…

November 26th, 2012 — 1:48pm

Bold Fusion is the largest annual convergence of Cincinnati’s best young talent, designed to provide attendees the opportunity to gain and give fresh perspectives on a global and local issue or trend…

This year’s event, held at Music Hall on November 29, will feature none other than Guy Kawasaki. The former Chief Evangelist at Apple will share insights into his latest book, Enchantment: The Art of Changing Hearts, Minds & Actions, and share his keys to enchanting customers, employees and even bosses.

Not only will you walk away knowing the ten steps to enchantment–and with your very own copy of Guy’s book–but you will also be able to interact with Cincinnati’s leading social media members. These “Twitterati” (including Welt Branding, of course) will provide information and be tweeting live during and after the event in Hype’s Digital Green Room.

Are you attending? Then be sure to use the #boldfusion hashtag. Haven’t signed up yet? It’s not too late! Visit here. Need more information about the event? We got you covered.

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Spotlight: 5 Cincinnati Blogs You Should be Following

October 3rd, 2012 — 8:25am

This week we give a preview of 5 Cincinnati blogs you might want to add to your RSS reader.

Digging Cincinnati History

If there’s anything that we Cincinnatians love, it’s having the inside scoop…Or, at least, thinking we’re onto something exclusive!

And, because as Brandlings we’re always up for learning more about our history, we can’t get enough of Digging Cincinnati History, which uncovers fascinating stories about the buildings and families that have played a part in Cincinnati’s narrative. The blog—which allows you to view the graphics in multiple ways (sidebar, snapshot, timeslide, flipcard, magazine style, etc.)—reveals charming photographs and artifacts from our city’s past. “I believe buildings have ancestors, just like people,” says blog author Ann Senefeld.

How did the blog start? “I turned my research into blogging at the suggestion of a friend…Blogging gave me a way to showcase the every day stories of Cincinnati history through buildings and to find clients who may be interested in researching their own properties.”

Epi-Ventures

One of the most underrated things about Cincinnati: our food! Fellow adwoman Courtney Tsitouris started the Epi-Ventures food blog in 2010. “I’m the kind of person who reads a cookbook in bed like a novel—and I think the really good ones are part biography, part textbook, part teacher, and part entertainer.”

We like her initiative and that entrepreneurial spirit that shows up throughout her posts. She seems to know exactly what makes her blog so popular when she describes what she aimed to do when she started the blog: “I wanted to tell a good story, share a good recipe, maybe share a technique, and call it a night. If I’ve done any of those things, I’m happy.”

Cincinnati Blog

Well, the name might say it all: The Cincinnati Blog covers all things Cincinnati—and its been around for quite some time. The blog almost acts as a watchdog—calling people, politicians, and even news outlets out and covering all things news, media, and Cincinnati-related. If you like great analysis and a strong opinion to go with, you’ll love to check in on this blog for the latest news you should know about.

Kate’s Random Musings

Katy Crossen, aka Kate the Great, has one of the most popular blogs in Cincinnati, Kate’s Random Musings. The title really does say it all: her posts have ranged from “Mother Nature Strikes Back,” to reflections on where she is in life, to opinions on the men of Downtown Cincinnati, to an amusing laundry list of what she’s fantasizing about, and even an Ode to George Bailey, among other things in its more than eight year run. “Sometimes I can be very silly, and sometimes I can be very serious, but it’s always personal and honest, and I think that’s why the blog resonates with people,” she tells Welt.

Perhaps adding some advice to both companies and individual bloggers alike, she adds, “I only write when I’m inspired by something, and I hope my readers find something they can appreciate in my posts, too.” One thing is for certain: no list would be complete with a mention of her blog, since after all, she’s been deemed by many as the leader of social media in Cincinnati.

Welt’s Smackdown

What do hipters, Peta, online dating, KFC and even Lady Gaga have in common? They’ve all been covered on our blog, the Smackdown. It’s one part pop culture, one part design, and of course, one part marketing strategy. And if I do say so myself, it doesn’t get any better than that…and in honor of our blog, here’s a look back at one of our earliest posts, with a line that still rings true today: “We are diverse in style and thought and yet we combine to be so LARGE for a small group.”

Have another blog that we should feature next? Hit us back at @weltbrand or @kimbrandling

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What’s Your Digital Worth?

September 23rd, 2011 — 8:12am

The strategies behind branding efforts and building a real-life relationship are comparable.

Think about it: When you’re starting a relationship you try to prove to the other person that you’re trustworthy and good for them. You don’t do this in one particular way, but you express yourself across multiple platforms – calling, texting, dating, and yes, shockingly enough, you also make things “Facebook official” by becoming one of their social media friends. If you want the relationship to last and you’ve done something wrong, you inevitably have to fix the problem, but more importantly, gain back their trust.

Similarly in branding, marketers not only want to gain awareness, but also want to establish credibility and trust. In order to achieve these things a brand does not just market to their consumer over one platform — it engages in a variety of mediums.

A digital audit can determine metrics to measure against a larger marketing goal.

Keeping this in mind, it would seemingly make sense that, especially when things are not working out, marketing managers would conduct a comprehensive analysis of their efforts, right? Not always, and unfortunately this analysis is especially deficient across the digital platform!

As more and more companies discover the digital marketing universe, it seems less actually utilize the full scope that digital has to offer. This inability to optimize is partially due to the fact that most companies don’t actually know what they’re supposed to be doing or why they’re suppose to be doing it. It seems that many companies either believe that the more users they touch, the more the success, or that having a mere digital presence is enough.

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