If you watch TV on Tuesday nights, there’s a decent chance you tune-in to Lost. As the show nears its final month, its coveted airtime is drawing the “who’s who” of advertising; those looking to cash in on large audiences in one-fell-swoop. The ad time doesn’t come cheap though. At a brazen $900,000 for 30 seconds, only a handful of companies can indulge. Both Seinfeld and Friends raked in nearly twice the ad spend that Lost forecasts, but that was a pre-DVR era.
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No one knows who Stefani Germanotta is. She is a graduate of the all-girls Convent of the Sacred Heart in Manhattan, she has naturally thick brunette hair, and she has her own creative production team called the Haus of Gaga. Stefani has transformed herself from a normal girl from a good Italian family with a penchant for going pant-less on stage, to a pop and fashion icon.

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Like Madonna of the 90’s, Lady Gaga is testing conventional boundaries. The “envelope pushing” artist capitalizes on catchy pop music and shock factor, while also propelling her career through the Internet. Her latest video, Telephone: ft. Beyonce, is trending aggressively.
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