Tag: Product Placement


Facebook: All About Me… And My Stuff

May 27th, 2011 — 7:29am

Facebook launched photo tagging for pages this month. Now anyone can tag products alongside the people in your pictures. I recently had first-hand experience of why this could be the new “power tool” for a brand’s page.

Last week, pleased with the results I was getting from an expensive new home appliance, I decided to post a photo of it. I was amazed one mediocre photograph generated more feedback in one day than anything I’d posted in weeks. How is it a vacuum cleaner can accrue so much attention?

Well, I’d ponied up for a Dyson. Thanks to great advertising, strong design, and an impressive price-point, the everyday Joe sees them as the leader of the vacuum pack.

My friends responded to the Dyson brand strong enough to act on it. The comments were equally divided between gentle ribbing and enthusiastic sharing of their own Dyson experiences. Continue reading »

3 comments » | Welt

Content is King: Advertising on Lost

April 5th, 2010 — 3:00pm


If you watch TV on Tuesday nights, there’s a decent chance you tune-in to Lost. As the show nears its final month, its coveted airtime is drawing the “who’s who” of advertising; those looking to cash in on large audiences in one-fell-swoop. The ad time doesn’t come cheap though. At a brazen $900,000 for 30 seconds, only a handful of companies can indulge. Both Seinfeld and Friends raked in nearly twice the ad spend that Lost forecasts, but that was a pre-DVR era.
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4 comments » | Welt

Celebrity Stalking: Gaga Redux

March 18th, 2010 — 2:16pm

No one knows who Stefani Germanotta is. She is a graduate of the all-girls Convent of the Sacred Heart in Manhattan, she has naturally thick brunette hair, and she has her own creative production team called the Haus of Gaga. Stefani has transformed herself from a normal girl from a good Italian family with a penchant for going pant-less on stage, to a pop and fashion icon.

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Comment » | Welt

Gaga Makes A Wonder Bread Sandwich

March 12th, 2010 — 4:49pm

Like Madonna of the 90’s, Lady Gaga is testing conventional boundaries. The “envelope pushing” artist capitalizes on catchy pop music and shock factor, while also propelling her career through the Internet. Her latest video, Telephone: ft. Beyonce, is trending aggressively.
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17 comments » | Welt

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