Tag: Smackdown

Ad Win or Ad Fail? Intel’s Museum of Me

June 8th, 2011 — 10:58am

In the last week, nearly a million people have willingly sat through an almost 3 minute ad for Intel’s Core i5 processor for no other reason than it was customized to them. Not only was I enthralled, I authorized Intel to “Hoover up” every bit of my Facebook profile in exchange. Sounds like an Ad Win, but is it? Continue reading »

4 comments » | Welt

The New Guy

May 16th, 2011 — 1:44pm


I’m Jay and I’m the new Social Media guy here on the Welt Branding team. I guess you could call me the “Social Media Guru.” Personally, I prefer that only slightly to “Social Media Rockstar“, or “Social Media Ninja,” so I’m gonna go with “Social Media Super Hero” instead.

Sure I’m new, and I might do things a bit differently, but we are still gonna post the very best info that we can dig up covering marketing,  pop culture, and the world at large, along with all the latest branding news, right here on the Smackdown. You should also check out our Generation Nerd and Gnome Flash blogs since we’ve got big plans for them.

I have been serving in the social media trenches for a while now. Twitter, Facebook, Youtube, Foursquare, Google Analytics? I love ‘em! They bring the whole world right to you. Communities, services, products and information that you couldn’t even imagine were out there – ones that didn’t even exist five years ago – you can now interact with all day, every day. Facebook brought back friends I hadn’t seen in a decade, while Twitter introduced me to scores of new ones who’ve changed my social life, for the better.

Need peer reviews of restaurants and services? They’re out there at the stroke of a key. Check-in at a restaurant on Foursquare and you might get rewarded.  Got something to say? Blog it out. Need to figure out how you’re going to get measurable results on a project? Analytics are the key! Need to place an ad and reach a very specific audience? Check out how Facebook breaks down those demographics for you. Social Media is the future and at Welt we do it everyday!

I wanna hear from you: How do you “get social”? At work? At play? Are you tweeting but not checking in? Farmvilling it on the Facebook but not digging into crowd-sourced reviews on Yelp? What works for you? What doesn’t?

Got comments and suggestions for great blog posts? Hit us up:

(images courtesy of Image: zocalogroup.com and  seminarjunkies.com.au)

3 comments » | Welt

Social Media Answers the “Where?” Question

March 31st, 2011 — 1:22pm

The time to embrace location-based services (LBS) is now. According to Morgan Stanley analysts, mobile Internet usage will overtake fixed Internet usage within the next five years. Leading the forefront of mobile interests is geolocation. Just like the move from web 1.0 and web 2.0 being both content and technology-driven, the same is happening with geolocation as GPS capabilities improve and the perceived value of the resulting interactions from using LBS services increases. Continue reading »

Comment » | Welt

Screw Green, Go Responsible

March 17th, 2011 — 1:44pm

Trust fund hippies and suburban hipsters rejoiced this week as Pepsi Co. revealed its groundbreaking sustainable bottle. Only these two demographics praised the move because they are the only ones left who still buy green marketing.

The AP reported, “The bottle is made from switch grass, pine bark, corn husks and other materials. Ultimately, Pepsi plans to also use orange peels, oat hulls, potato scraps and other leftovers from its food business. This should be a big deal since the technology could be applied to many products that rely on oil-based plastics. But the motives annoy me and green has sullied the name of good.
Continue reading »

Comment » | Welt

Twittequite is Dead

March 4th, 2011 — 3:09pm


I recently attended the Engage Collaborate Commune seminar. In a breakout session, I got into a conversation about followers to following on Twitter. There is a large divide between those who believe in follow-backs, and the picky party. I fall into the latter category. For now, we will address them as Party A, and Party B respectively. Here is the reasoning behind each…

Party A

“My philosophy is to follow everyone who follows me. If someone takes the time to follow me, I’m going to honor that by following them and attempting a relationship and conversation,” argued Cindy Ratzlaff from the Engage Collaborate Commune breakout session.
… For the rest of the entry, join us at Generation Nerd…

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