6 thoughts to consider before you “get social”

There’s been some talk as to whether or not small businesses should get into social media. Connie, the Program Director for The Circuit, stopped by to tell us a few concerns that small business owners have shared with her. Part of the problem for small business professionals is that they haven’t got the bandwidth to invest the time (or dollars for that matter) into doing it right, so they hope the whole social media thing is just a fad.

Bad news.

Social media is not a fad. It’s not going anywhere.

Connie shared the top 6 issues that she sees small businesses have with social media. Some are legitimate, others are myths.

Let’s discuss ‘em!
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“What the mob wants, the mob gets…” is quickly becoming the norm of social media. News of the Spiderman series relaunch, combined with Twitter, has geeks dreaming up “what if” scenarios. What if Spiderman were black? Could the story still be told as Peter Parker? Can you have a Spiderman without a Peter Parker?

Through Twitter brainstorming sessions, these were some of the questions asked. At some point, the concept gained traction and a “campaign” was born. Spurred by the recent success of other Twitter campaigns, some Twitter users are demanding Sony Pictures to cast Donald Glover as the new crusader of the franchise.
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I’ve used Facebook so long that I feel like I created it. Call it arrogance, but when they rolled out a new look last month, I was surprised Mark Zuckerberg hadn’t consulted me first… As an early adopter, I also hold the impression that only college students use Facebook. I would have been correct six years ago, but the game has changed.

Looking through the Welt Branding fan page, it’s clear that the users aren’t 20 anymore (no offense). In fact, 50% of our fans are ages 25-34. While some of these fans may still be in college (some pursuing more degrees, others taking a decade for a B.A.), it’s clear that Facebook demographics are shifting.
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Have you ever justified an action with, “Everyone is doing it!”? If so, you were most likely met with the equally cliché, “If ‘so-and-so’ tells you to jump off a bridge, are you going to do it?”…This is the current culture of advertising in social media.

Like lemmings making a break for the sea, small businesses are lining up without good reason. Do businesses need to be advertising in all social media platforms?
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Google Buzz is generating more chatter than a gaggle of giggly girls in a Twilight kissing scene. The conversation consists of optimists, who are busy convincing others that this is the pinnacle of social media, and the pessimists who are worried that Google Buzz is more white noise (Google Wave). Regardless of which side you support, few are talking about how we can market in this.
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