Tag: social media


Small Budget, No Problem: Social Media and Event Marketing

September 30th, 2011 — 4:16pm

No budget, no marketing dollars, no existing clientele, a business name, great event ideas, and a drive to succeed…

This was me, six months ago, when I decided to leave my job and embark on a journey of entrepreneurial passion. I had the winning idea, but — with my limited budget — how was I to promote it and spread the word?

Let’s fast forward to the present day. I have two major events on the docket: Run for Your Life Zombie 5K scheduled for October 23, 2011 and Challenge Cincinnati Urban Adventure Race scheduled for March 24, 2012. Using solely social media, I have managed to create buzz and increase traffic to my event websites, to the point at which I now fully expect both events to sell out. Keep in mind that I have yet to spend $1 on advertising! So what new fad or idea did I use? None — I used simple, old fashioned networking skills, and the ability of social network sites to magnify those skills.

Social media has proved effective in promoting events like Run for Your Life Zombie 5K.

Building my initial following wasn’t easy, but I knew that with Facebook and LinkedIn, I had thousands of possible connections. Not only did I personally have all of these connections but, the charitable organizations that were to benefit from my events had many as well. Here is how it went down:

  • I synchronized the launch of my websites and event Facebook pages with coordinated requests to my family, friends, and acquaintances and with those of family, friends, and acquaintances of others who were involved with the planning of the event.
  • I sent personal individualized requests to over 200 people asking them to “Like” our page and requested that they post it on their wall at least once.
  • I spent the first week continually following up with my friends, family, and acquaintances on Facebook chat to confirm my requests and most of all…(drum roll please) to thank them!
  • Half of my posts from the first week were not informational posts at all, but rather me thanking those who were supporting us and helping us spread the word early.

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What’s Up With “Content Marketing?”

September 12th, 2011 — 1:56pm

Should you be doing it? Are you doing it already? How do I know if it is working?

What is Content Marketing?

Content marketing, in the simplest of terms, is the act (and the art) of communicating and engaging with your clients, customers, and target market without “selling.” Instead of interrupting them, you are part of the action, and something that they may look forward to. You are the conversation that they are looking for, instead of a sales pitch. The customer will feel that the information you deliver is making them smarter or their lives better.

At the heart of this type of marketing is the ability and willingness of a business to deliver consistently valuable information that entertains and educates your buyer. So you probably think, “Hey I have a blog, and I’m on Facebook,” and that is a great start. But what it comes down to (and which is ultimately the difference between content marketing that works, and content marketing that fails), is the content.

So How Do I Make it Work?

Look at your Facebook page or YouTube channel. Does it have messages that interest you, or is it focused on the interests of the consumer? Does every post end with a sales pitch, a “coupon,” or an offer? How about your blog? If your blog is dedicated to your sales efforts, you can rest assured that it is unlikely to be read by anyone except your sales team.

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1 comment » | Welt

Integration and Information: Proving Real Social Media ROI

June 28th, 2011 — 1:54pm

American Express just made it work with Foursquare, and it might just illuminate the future of social media marketing. The deal is this: You go to a store, “check-in” on Foursquare, and get offered a surprise store special only redeemable by paying with AmEx and applied straight to your card. No fuss, no coupons, and a great incentive to “check-in” everywhere you go.

…for the rest of the entry, join us on Generation Nerd…

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The Whats and Whys of Social Media

June 27th, 2011 — 7:55am

At Welt Branding we believe in the power of social media. Our recent post on Groupon got us discussing the whats and whys of social media.

WHAT IT IS, WHAT IT DOES

Social media” is the name for the channels you use in online social networking, which is how you expand your circle of contacts by connecting with others. Users converse, connect, and create content using these tools. As a marketer or brand you create content, too. Be it one person or a whole corporation, everyone enters the social media arena as an individual voice, and people will recognize if yours is authentic or not.

WHAT’S IT GOOD FOR? Continue reading »

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Do You Know the Pros and Cons of Groupons?

June 21st, 2011 — 1:57pm

$25 for $50 at Chez Fancypants? $6 for $15 at Only Puddings? Sure, sign me up.

Real Customers, Real Groupon Regrets

Groupons are all the rage lately. These “daily deal” offers, which only happen if enough people buy into them, are fun for bargain hunters and offer incentive for new customers to give you a try. But are they doing your business or clientele any good? Maybe social media is your better option.

There’s plenty of anecdotal information about Groupons having mixed results or actually causing harm to a business. Opinions on Groupon’s own questionable business model vary also. Being that they take half of that discounted price you’re offering up front, then take 60 days to pay the rest, you had better plan ahead before offering one. Some businesses have been so harmed, they’ve had to take out second Groupons to cover the losses of the first one. Continue reading »

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