Social Networking now accounts for ONE of every SIX minutes spent online. It might be Tweeting, Tumbling, blogging, or building your LinkedIn and, especially, Facebook communities. Every business knows they must have a social media presence, but have you considered the dangers in it? Have you really envisioned what normal Facebook behaviors might look like in real life?
Kind of appalling, isn’t it? No one wants to be a Social Media “creep,” but actions can sure come off that way sometimes.
Think about it as an individual. You get to assume more familiarity with others than you really have. “Friend” an acquaintance and you’re potentially letting them see your daily life, peruse your pictures, and allowing them to “like” or comment on your every action. But for Businesses it’s especially important to be conscious of how your content comes across.
As a Business, you cannot afford to inadvertently over-share, offend, or desperately beg for followers and friends. Would you want your reputation in real life to be “needy” or “foul-mouthed” or “fake?” Posts are forever. An ill-considered one can age about as well as that grade school photo from your feathered hair and suspenders days. (I invite you to pick out my good sport of a boss in the picture.)
That’s all pretty overwhelming. Let us help manage your brand online and insure you’re doing it right. It takes care and steering and this is what we do as marketing professionals. Everyday.
Ready to take control of your online presence? Ready to know more? Hit us back…
Post on our Facebook wall at Welt Branding
Tweet us at WeltBrand
Join our LinkedIn group at Welt Branding: Challenge Everything
I’m Jay and I’m the new Social Media guy here on the Welt Branding team. I guess you could call me the “Social Media Guru.” Personally, I prefer that only slightly to “Social Media Rockstar“, or “Social Media Ninja,” so I’m gonna go with “Social Media Super Hero” instead.
Sure I’m new, and I might do things a bit differently, but we are still gonna post the very best info that we can dig up covering marketing, pop culture, and the world at large, along with all the latest branding news, right here on the Smackdown. You should also check out our Generation Nerd and Gnome Flash blogs since we’ve got big plans for them.
I have been serving in the social media trenches for a while now. Twitter, Facebook, Youtube, Foursquare, Google Analytics? I love ‘em! They bring the whole world right to you. Communities, services, products and information that you couldn’t even imagine were out there – ones that didn’t even exist five years ago – you can now interact with all day, every day. Facebook brought back friends I hadn’t seen in a decade, while Twitter introduced me to scores of new ones who’ve changed my social life, for the better.
Need peer reviews of restaurants and services? They’re out there at the stroke of a key. Check-in at a restaurant on Foursquare and you might get rewarded. Got something to say? Blog it out. Need to figure out how you’re going to get measurable results on a project? Analytics are the key! Need to place an ad and reach a very specific audience? Check out how Facebook breaks down those demographics for you. Social Media is the future and at Welt we do it everyday!
I wanna hear from you: How do you “get social”? At work? At play? Are you tweeting but not checking in? Farmvilling it on the Facebook but not digging into crowd-sourced reviews on Yelp? What works for you? What doesn’t?
Got comments and suggestions for great blog posts? Hit us up:
(images courtesy of Image: zocalogroup.com and seminarjunkies.com.au)
Do you: Facebook, Twitter, LinkedIn, Blogs, Metrics, Google Analytics, Klout, HootSuite, TweetDeck…. The list goes on and on.
If you do this and more, this job could be yours. Contact us to find out if you make the cut.
Include Social Media in subject line of email. Please send resume with a short introduction to: hr@weltbranding.com
The specifics: Welt Branding is seeking a social media guru, and strategist with a penchant for blogging, to start immediately. The ideal candidate will not only be familiar with the technical side of social media, but must be a motivated leader and team player who is able to manage multiple client needs as well as internal demands. The candidate needs to be able to formulate and execute strategy, and of course report the resulting ROI/metrics. Must be proficient — and enjoy – writing, and have the ability to write and adopt multiple treatments/voices.
Core Requirements:
1-3 years experience
B.A. (preferably journalism, marketing, or communications)
Compensation negotiable according to experience
It’s rare to recognize change while it’s happening. With the New Year fresh out of the box, it’s a great time to reminisce on the past year and see how things have progressed, or in some cases, regressed. So join me for a walk down memory lane, and let me show you what happened in 2010… in social media that is…
Go to our sister blog Generation Nerd for the whole story…
