Tag: social networking


Social TV Adds Fuel to the Social Media Engine

October 21st, 2011 — 4:12pm

Social TV is the latest in social media trends.

Social TV allows audiences to engage in social interaction with their TV shows — enabling people to chat with characters, post comments, and even create trending topics for popular opinion, during and after airing. Rick Lieblind, director of digital strategy at Coyne PR defines the interaction between an audience and their entertainment as intermedia, adding that “as social TV gains momentum, savvy networks like [AMC, USA], Bravo, MTV and The CW are poised to take advantage by engaging their audiences in new and compelling ways.”

One of the hottest social media games: Psych's Hashtag Killer game, which releases a new part to the game every Wednesday. Participants earn points as they progress and share.

The whole point of social platforms is to engage an audience – social TV doesn’t just fuse audience and brand, but, rather, goes one step further and engages the audience with the components that make the brand what it is! After all, what would Jersey Shore be with out Snooki or The Situation? These characters are what audiences actually care about, and leveraging their popularity through social networks can increase engagement and ultimately, ratings.

AMC’s Mad Men was one of the first adopters as early as 2009, but recently reality shows on Bravo and MTV live tweet, post status updates, and even SMS text during airtimes, which allows viewers to better interact with the reality stars. A blog written by Anne Sherber on Digiday explains it best, citing how Lisa Hsia, EVP of Bravo Digital says how “convincing viewers to tune in to both channels of programming may have an effect on program ratings: engaging users with second screen experiences increases viewership during a program’s first airing.” In the article, Hsia is quoted as saying, “People want to meet in real time and talk about it as it is happening.”

So how do you convince audiences to participate? And what is better than being able to #fistpump along with Jersey Shore’s MVP?

Well, it seems that the more creative you are, the better the chance viewers will check-in. For example, USA Network’s show Psych embraced social TV by creating a social game called the #Hashtag Killer that evolves past the show’s airtime. What it is: a game that allows viewers to help main characters, Shawn and Gus, solve their next case. The game is progressive, meaning that you watch weekly episodes that build on previous episode experiences. There are a total of seven weeks and the game encourages you to check in every day as it progresses in real-time.
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Small Budget, No Problem: Social Media and Event Marketing

September 30th, 2011 — 4:16pm

No budget, no marketing dollars, no existing clientele, a business name, great event ideas, and a drive to succeed…

This was me, six months ago, when I decided to leave my job and embark on a journey of entrepreneurial passion. I had the winning idea, but — with my limited budget — how was I to promote it and spread the word?

Let’s fast forward to the present day. I have two major events on the docket: Run for Your Life Zombie 5K scheduled for October 23, 2011 and Challenge Cincinnati Urban Adventure Race scheduled for March 24, 2012. Using solely social media, I have managed to create buzz and increase traffic to my event websites, to the point at which I now fully expect both events to sell out. Keep in mind that I have yet to spend $1 on advertising! So what new fad or idea did I use? None — I used simple, old fashioned networking skills, and the ability of social network sites to magnify those skills.

Social media has proved effective in promoting events like Run for Your Life Zombie 5K.

Building my initial following wasn’t easy, but I knew that with Facebook and LinkedIn, I had thousands of possible connections. Not only did I personally have all of these connections but, the charitable organizations that were to benefit from my events had many as well. Here is how it went down:

  • I synchronized the launch of my websites and event Facebook pages with coordinated requests to my family, friends, and acquaintances and with those of family, friends, and acquaintances of others who were involved with the planning of the event.
  • I sent personal individualized requests to over 200 people asking them to “Like” our page and requested that they post it on their wall at least once.
  • I spent the first week continually following up with my friends, family, and acquaintances on Facebook chat to confirm my requests and most of all…(drum roll please) to thank them!
  • Half of my posts from the first week were not informational posts at all, but rather me thanking those who were supporting us and helping us spread the word early.

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The Whats and Whys of Social Media

June 27th, 2011 — 7:55am

At Welt Branding we believe in the power of social media. Our recent post on Groupon got us discussing the whats and whys of social media.

WHAT IT IS, WHAT IT DOES

Social media” is the name for the channels you use in online social networking, which is how you expand your circle of contacts by connecting with others. Users converse, connect, and create content using these tools. As a marketer or brand you create content, too. Be it one person or a whole corporation, everyone enters the social media arena as an individual voice, and people will recognize if yours is authentic or not.

WHAT’S IT GOOD FOR? Continue reading »

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Every Six Minutes, Social Networking Might Trip Up Your Business

June 17th, 2011 — 1:05pm

Social Networking now accounts for ONE of every SIX minutes spent online. It might be Tweeting, Tumbling, blogging, or building your  LinkedIn and, especially, Facebook communities. Every business knows they must have a social media presence, but have you considered the dangers in it? Have you really envisioned what normal Facebook behaviors might look like in real life?

Kind of appalling, isn’t it? No one wants to be a Social Media “creep,” but actions can sure come off that way sometimes.

Think about it as an individual. You get to assume more familiarity with others than you really have. “Friend” an acquaintance and you’re potentially letting them see your daily life, peruse your pictures, and allowing them to “like” or comment on your every action. But for Businesses it’s especially important to be conscious of how your content comes across.

As a Business, you cannot afford to inadvertently over-share, offend, or desperately beg for followers and friends. Would you want your reputation in real life to be “needy” or “foul-mouthed” or “fake?” Posts are forever. An ill-considered one can age about as well as that grade school photo from your feathered hair and suspenders days. (I invite you to pick out my good sport of a boss in the picture.)

That’s all pretty overwhelming. Let us help manage your brand online and insure you’re doing it right. It takes care and steering and this is what we do as marketing professionals. Everyday.

Ready to take control of your online presence? Ready to know more? Hit us back…

Post on our Facebook wall at Welt Branding
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