Between two and three years ago, while in college, I worked with a few other students on a project describing how virtual fitting rooms would impact clothing sales. Some of my colleagues hated the idea, mostly because it wasn’t technologically feasible at the time. But now the technology is here. Check out the Webcam Social Shopper by Zugara.

Using their webcams, users can “try on” clothes they find on their favorite retailer’s website, and immediately post snapshots of themselves on social networks to get feedback from their friends. In an industry where how you look in the product makes the sale, I think this app could really open some new doors for online marketers.

Would this make that “$200.00” pair of jeans impulse buy decision, easier or harder? Leave me some comments letting me know what you think.