Tag: South Africa

The Dutch Touch

June 25th, 2010 — 12:17pm

The Dutch are synonymous with beautiful women, incredible beer, and progressive thinking. Throw it all together in the name of marketing and guess what you get? Thirty scantily clad women at the World Cup promoting the Dutch brewery, Bavaria N.V.

Like a true challenger, they creatively placed this product in front of the public and most of us liked what we saw. To a select group of viewers, namely the Dutch, the dresses are associated with the Bavaria N.V. brand. The mini dresses are given out with the beer. So when Dutch viewers saw a group of orange clad women, even with no labels, the Bavaria N. V. connection was made.
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